CooperKatz focused on generating exposure for the firm’s research, insights and client work in top-tier business and trade media, identifying speaking opportunities for its executives and extending the impact of Siegel+Gale’s direct engagement through online and social channels.
We secured a steady stream of byline placements for the firm’s top leaders, including a Forbes.com commentary piece and recurring columns in ClickZ and Huffington Post. Outreach pegged to breaking news secured editorial coverage of Siegel+Gale perspectives on topics such as the Starbucks logo redesign and the branding challenges of Oprah’s OWN network in such publications as Adweek and MediaPost. CooperKatz’s support of consumer research conducted by the firm around new fuel efficiency label designs proposed by the EPA garnered a slew of coverage in outlets like Reuters, The Chicago Tribune and The Miami Herald – as well as such targeted online channels as Cars.com, The Mother Nature Network, Autoblog.com and Greenwire.
For three years, CooperKatz also supported Siegel+Gale’s annual Global Brand Simplicity Index (GBSI), which surveyed thousands of consumers in seven countries to uncover perceived points of complexity and simplicity in people’s lives. CooperKatz conducted outreach to top-tier publications, as well as to outlets in each vertical industry surveyed in the GBSI. Outreach efforts resulted in a broad array of coverage in such outlets as FoxBusiness.com, The Street, The Wrap, Fast Company’s Co.Design, among others, and in industry publications such as MediaPost, American Banker and Communication Arts.