CooperKatz serves as the agency of record for Strategic Funding Source, an alternative lender to small businesses.
Strategic Funding Source approached CooperKatz in 2013 to help position the company’s brand as it entered a period of growth. As the company’s first marketing and public relations agency, CooperKatz held a strategic session to align the company’s leadership and messaging, led a media training session to polish interview skills and provided extensive recommendations for conferences and media outreach.
Since the middle of last year, CooperKatz has helped Strategic Funding Source hone its message, refine its audience and broaden brand recognition. In 2014, Strategic Funding Source elected to grow its relationship with CooperKatz, asking the agency to develop marketing plans and content creation for the company’s social channels, as well as continuing with media relations and conference engagement.