CooperKatz serves as the U.S. public relations agency of record for TD Bank, America’s Most Convenient Bank®.
Our team supports Money Magazine’s “Best Big Bank” of 2013 by driving media awareness of both consumer and small business financial products, services and offerings, as well as promoting the bank’s unique culture and community service initiatives. In addition, CooperKatz supports executive-level media training, thought leadership platform development, executive visibility and content creation.
To drive media awareness for key lines of business – including checking, mortgage and small business – CooperKatz and TD Bank collaborate to create and promote proprietary research studies such as the Checking Experience Index, the Mortgage Service Index and the Small Business Pulse Checks. These studies identify specific customer pain points and perspectives regarding the banking industry, and afford the CooperKatz and TD Bank teams with rich insights into what really constitutes exemplary customer service. TD Bank and CooperKatz were named 2014 Silver Anvil Award finalists in the category of “Marketing Consumer Services – Financial Services” for the work promoting the Checking Experience and Mortgage Service Indices.
The team also supports special initiatives, such as promoting TD Bank’s support for Federal workers during the government shutdown – a campaign that was particularly successful and far-reaching in terms of coverage secured. In addition, TD Bank tapped CooperKatz for a significant incremental initiative to build awareness of the bank’s comprehensive environmental affairs programs.
Across all of our initiatives for TD Bank, CooperKatz has had significant success in hitting top-tier, regional, trade and online targets. This includes garnering coverage in outlets such as American Banker, Associated Press, Bankrate, CNN Money, FOX Business, The Street, MarketWatch, NerdWallet, The New York Times, The Wall Street Journal, U.S. News & World Report, Yahoo! News and many more. We also support the development of customized content partnership with outlets such as DailyWorth. In our first year partnering with TD Bank, CooperKatz secured nearly 400 media placements and reached more than 550 million people in the U.S.