Client Profile

For nearly three years, CooperKatz helped Teliris explain the benefits of its telepresence solution – a high-end, “life-like” videoconferencing service – to global businesses desiring to increase executive productivity and global synergy, ensure business continuity in emergency situations and reduce travel costs.

 

As the lead agency coordinating activities in the U.S. and Europe, CooperKatz responsibilities included establishing a global brand positioning, differentiating Teliris’ capabilities from competitive offerings, arranging demonstrations and interviews with top tier media and trade publications, securing briefings with industry analysts and supporting the company at major industry trade shows and conferences.

 

Media results included CBS MarketWatch, The Wall Street Journal, The Chicago Tribune, Wired, Computerworld, InformationWeek and PC World, among many others. Analyst outreach resulted in positive reports from Gartner, IDC, Telespan, Wainhouse, Frost & Sullivan and Human Productivity Lab.