Client Profile

CooperKatz promoted fast-growing Internet start-up, Topix.net, an online resource that linked local news from thousands of mainstream media sources to lively, user-generated forums.


An aggressive PR campaign secured stories in such top-tier outlets as The New York Times, The Wall Street Journal, Associated Press, Business 2.0 and many more, as well as leading technology and media trade publications such as eWeek, ClickZ, Internet.com and Online Journalism Review.


CooperKatz also managed strong influencer and analyst outreach for Topix.net, resulting in briefings and coverage in both thought-leading blogs and industry analyst reports.

 

When media giants Gannett, Knight Ridder and Tribune Company acquired 75 percent of Topix.net, CooperKatz provided strategic public relations counsel and handled all media outreach – resulting in significant online and offline coverage and positive buzz.