For more than eight years, CooperKatz served as the public relations agency-of-record for TowerGroup, with the objective of positioning the company as the leading research and advisory services firm covering the global financial services industry. Our objective was to generate ‘top-tier’ business and trade media exposure for the firm’s research and the insights of its senior analysts.
The comprehensive PR program we managed covered the entire financial services landscape – from consumer credit, payments, retail and wholesale banking, personal finance and retail delivery channels, to complex technology and business issues related to securities and capital markets, to the impact of emerging technologies and channels like mobile. Activities included writing/disseminating weekly press releases and alerts on new research notes; tracking industry news and issuing timely ‘expert available’ breakings news alerts; media training all analysts; and managing an array of sensitive issues.
From a starting point of near invisibility, CooperKatz annually achieved thousands of placements for TowerGroup in media outlets like AP, Bloomberg, Bloomberg TV, Barron’s, Business 2.0, BusinessWeek, CNBC, Computerworld, Dow Jones, Financial Times, Forbes, Fortune, FOX Business Network, InformationWeek, Reuters, Newsday, New York Post, New York Times, USA Today, Wall Street Journal and many more – plus extensive, consistent coverage across all major financial services trade publications, such as American Banker, Banking Strategies, The Banker, Securities Industry News, Wall Street + Technology, Insurance Networking, Mortgage Technology and Waters.