Targeting a broad range of media, CooperKatz distributed an announcement press release and introductory press kit to health and lifestyle editors at magazines and newspapers, as well as television and radio producers nationwide. Select media also received an attention-grabbing creative press package featuring the Triomega product.
On launch day, CooperKatz enlisted 40 classically-dressed “newsboys” to take to the streets of Manhattan and distribute The Omegazette, a newspaper “supplement” heralding the arrival of Triomega in the U.S. In addition, we released a video news release and b-roll package touting the benefits of omega-3 supplementation, followed by a satellite media tour featuring nutritionist to the stars, Alfred Krautgartner.
To sustain media coverage, CK conducted a national survey on America’s fish-eating habits, incorporating the results into media materials and a matte release. Results of the campaign include widespread local print and television coverage, as well as national broadcast hits on CNN “Daybreak” and FOX News. In addition, the launch garnered extensive radio coverage, including health programs such as “Aware Talk Radio,” “Your Health Matters” and “The Dr. Weary Health Show.”