Client Profile

U.S. Preventive Medicine (USPM), a new company dedicated to preventive health services, believes that proactive, preventive health management is the solution to containing costs and providing better medical outcomes for the American population. 

CooperKatz helped USPM launch its vision of healthcare with a series of full-page open letter advertisements in The Wall Street Journal, The New York Times, The Washington Post and USA Today. 

These letters, signed by USPM’s prestigious medical advisory board, appeared on the day of the State of the Union address and called for the President, Congress and the American Public to embrace prevention as the solution to America’s healthcare challenges. CooperKatz wrote and designed the advertisements and negotiated costs and placement with each newspaper.

An integrated marketing campaign followed the open letters and included local market newspaper ads, which CooperKatz also designed and placed, plus direct mail elements we created and sent to a national database of hospital and corporate executives.