Client Profile

U.S. Preventive Medicine (USPM), a company dedicated to preventive health services, believes that proactive, preventive health management is the solution to containing costs and providing better medical outcomes for the American population. 

 

CooperKatz helped USPM launch its vision of healthcare with a series of full-page open letter advertisements in The Wall Street Journal, The New York Times, The Washington Post and USA Today. 

 

These letters, signed by USPM’s prestigious medical advisory board, appeared on the day of the State of the Union address and called for the President, Congress and the American Public to embrace prevention as the solution to America’s healthcare challenges.

 

An integrated marketing campaign followed the open letters and included local market newspaper ads, media interviews for USPM’s CEO, bylined articles in trade publications, presentations at industry conferences, direct mail to hospital and corporate executives, and a series of webinars. Resulting media placements included a cover story in Modern Physician as well as stand-alone articles about the company in Managed Healthcare Executive, Healthcare Finance News, Healthcare IT News and For the Record Magazine, among many others.