Available both online and by Video-On-Demand, Voyage.tv combined the rich editorial content that readers expect from high-end print media with the visual depth of HD television and interactivity of the Web.
Parent company, Voyages North America Inc., engaged CooperKatz to support the launch of the Voyage.tv brand and channel in the United States. Starting with a unique business model backed by industry giant, Mark Travel, and media venture capital firm, Syncom – and then leveraging an expansive array of engaging signature HD video content – CooperKatz developed the strategic positioning for Voyage.tv as “reinventing the way luxury travel is discovered, shared and ultimately purchased.”
Early in the launch announcement phase, CooperKatz successfully placed stories on Voyage.tv with The New York Times, Travel Weekly and the influential luxury blog Luxist, among others. The team was also charged with supporting new micro-sites on specific luxury destinations as they were added to Voyage.tv.