CooperKatz first targeted business / financial, retail and technology media to put Xanboo on the map with investors, retail buyers and technology partners. Coverage included articles in publications like The Wall Street Journal, Red Herring (at the height of its former print magazine circulation) and Communications Technology.
This “buzz” helped Xanboo sign distribution agreements with retailers like Comp USA, Office Max, Sam’s Club and TigerDirect. CooperKatz then launched consumer outreach at the CES show, generating coverage in outlets like Chicago Tribune, Bloomberg’s “Boot Camp,” “CBS Early Show,” Gannett newspapers, Popular Home Automation and SmartMoney, plus full-page reviews in Forbes and Fortune. A video news release developed by CooperKatz garnered 10 million audience impressions in 70 markets.
The strong traction of this product launch helped Xanboo to sell its underlying technology to Motorola, which then marketed the system as Motorola Homesight.