As the fight for attention of the U.S. consumer intensifies, it is critical to develop public relations strategies and campaigns that are creative in nature and highly relevant in message. As the above cases demonstrate, CooperKatz has extensive experience in working with consumer products / services companies to identify the right approach and the right message for the right channels. This includes using a smart, seamless mix of online and offline tools and techniques to engage relevant consumer audiences in meaningful ways – while also recognizing their role in shaping the conversation about a given product or service.