In addition to our deep public relations and specialized creative services capabilities, we infuse Cogence^® – intelligence on consumer-generated media – into every client engagement.

Today’s consumers are no longer passive recipients of unidirectional media communications.  Rather, they are active participants in multidirectional social media conversations that deeply affect their interests and lives.  Inexpensive tools like blogs, wikis and podcasts enable anyone to be a citizen journalist, pundit, critic or satirist – with a vast potential interactive audience across the Web.

CooperKatz, one of the first communications agencies to recognize the enormous impact of consumer-generated media on business products/services and corporate/brand reputation, factors Cogence into our strategic response to every client challenge, helping organizations to:

• Find the online influencers who are their biggest evangelists and vigilantes
• Listen actively and transparently to these vocal individuals via as many online channels as possible
• Engage constituents in a dialogue through social media channels
• Empower individuals to spread the organization’s message online