With unemployment hovering at around 8 percent nationally and the presidential bid ramping up, the economy and job creation remain hot topics in the news.
CooperKatz client DialAmerica, one the nation’s leading teleservices providers, has made a companywide commitment to hire and support members of military families. As a part of this commitment, DialAmerica partnered with Jobs4America and the Military Spouse Employment Partnership, pledging to have 20 percent of its workforce be military-affiliated by 2014.
With one in four military spouses unemployed and in need of job opportunities that can support them in the unique challenges they face, the timing of this initiative couldn’t be better.
To support DialAmerica’s hiring efforts, CooperKatz conducted media outreach in markets close to military bases, including San Diego, El Paso and Omaha, sharing the personal hiring stories of military-affiliated employees. These efforts resulted in numerous TV, online and print stories about DialAmerica’s military hiring efforts. In turn, this media coverage generated an immediate response from job recruiters and job candidates – a vital goal for this communications initiative.
In April, these efforts culminated when first lady Michelle Obama, as a part of her Joining Forces initiative, recognized DialAmerica among a select group of “forward-looking businesses” that have pledged to create more than 15,000 jobs for military families across the country.
At CooperKatz, we love both giving and getting kudos. And one from the First Lady certainly tops our list!