I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.
When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.
According to PR News, as of February 2012 Pinterest already had 10.3 million monthly active users, compared to 6.6 million just a month before. Then news hit that Pinterest surpassed Twitter in blog traffic referrals, which had everyone buzzing, including TechCrunch and Mashable.
What is it that makes Pinterest such as hit? Director, Client Services, Meredith Topalanchik, provided some personal insights on our blog recently about how Pinterest has become a daily ritual for her – much more so than other new social network contenders like Google Plus. For me – someone who folds pages in every magazine I read, jots notes in 20 different notebooks and grew up scrapbooking like it was going out of style – this is the best Web creation yet invented. I can’t deny that it’s also in my nature to share my ideas with everyone I know … and yes, also those I don’t know. (If you ask anyone sitting next to me at a dinner party, I’m sure they’ll agree.)
I would love to hear your thoughts on Pinterest as a PR tool. What do you think is next, and how can brands participate?