BIC pens recently released the “BIC for Her” line of pens. Marketed as “Elegant design - just for her!” and “Thin barrel to fit a woman's hand,” these pens have ignited a snarky social media movement. There is a tumblr account devoted to the pens, hundreds of bogus reviews on Amazon and a mock Twitter account @Bicforher (the account was suspended as of this writing).
BIC’s response? Silence.