Thought Bubble

Building a Resource on Small Business

February 04, 2010, 9:23pm posted by  |  0 comments

Posted in: Client News, Guardian, Andy Cooper,

A key goal of the thought leadership program CooperKatz is executing for Guardian Life Insurance Company of America is to position the company as an insightful ‘go-to resource’ on small business owners in America.  The campaign is not only gaining traction with media, it’s also getting recognized in academic circles! 

Today The Alfred P. Sloan Work and Family Research Network at Boston College listed as ‘suggested reading’ the program’s initial monograph: “The Guardian Life Index: What Matters Most to America's Small Business Owners.”

You can read the full monograph here, on the Web site of The Guardian Life Small Business Research Institute.

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