CK Insights is a series on our blog featuring CooperKatz team members’ perspectives on timely topics.
Happy New Year from all of us at CooperKatz! Now that we’ve popped the bubbly to celebrate yet another great year, 2016 has arrived and we’re ready to get down to business. Since we’re always striving to be the best PR professionals we can be, we asked our team to share some PR goals and resolutions for the New Year:
1. Network More
In the PR industry, we need to have an arsenal of contacts who are willing to work with us in a pinch to get great results for our clients.
“My goal is to run out of business cards! Networking is so important.” – Kristina King, Account Coordinator
"I want to focus on face time in 2016. Whether it’s securing a deskside meeting with a reporter, going to a networking event or scheduling in-person time with a client for a meeting that is usually done over the phone, networking is so much more effective when you're in the same room.” – Kristin Cockerham, Senior Account Executive
2. Build Stronger Relationships
While networking is extremely important, building upon our professional relationships can go a long way.
"Sometimes we get so focused on driving results that our interactions with reporters, clients or colleagues can become too ‘transactional.’ I want to make this year about focusing on my actual relationships with everyone who matters most to me in the professional world, and by doing so, driving better results.” – Kathleen Reynolds, Director, Client Services
“I’d like to get lunch, coffee or drinks with reporters from at least six different outlets. Because we’re in New York and most of our top reporters are right here, I think this is totally doable in 2016.” – Kristina King, Account Coordinator
3. Make Time for Strategic Reading and Writing
Many of us got into PR because we’re readers and writers at heart, and we’re always looking for ways to hone this skill.
“In 2016, I’m looking forward to carving out more time for thoughtful strategic reading and writing. There are so many things that demand our attention each day. It’s easy to let fragmentation take hold. So making a bit more time and space for sustained attention is definitely a resolution I’d like to keep!” – Anne Green, President, CEO
4. Engage Even More Effectively with Influencers
In today’s “always on” world, almost all of our communication is digital, and we want to work to engage with influencers as effectively as possible across many different channels.
“I’m planning to carve out a set time each week to engage with media without pitching them. I want to share and comment on their recent articles on LinkedIn or Twitter to show that I’m engaged with their work outside of our usual communications.” – Courtney Newby, Account Coordinator
“I’m focusing on keeping my messages short and sweet! I usually write novels, but I’m working on crystallizing and refining my language in emails, pitches and other communications.” – Danielle Arnold, Senior Account Executive
“My goal is to increase communications with reporters on social media. Not only does it help build stronger relationships with key contacts in the industry, but it enhances our clients’ social media presence as well.” – Jen Korngut, Account Coordinator
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