Coldwell Banker Real Estate LLC recently launched a branded “On Location” YouTube channel, which has attracted more than 200,000 visitors in its first month. Aimed at providing interactive, localized video content as a new way of looking at real estate, On Location currently hosts 1,700 videos, including home listings of houses, explorations of local communities and expert insights from real estate professionals.
CooperKatz coordinated a successful media launch for the channel, securing dozens of placements in mainstream media and targeted blogs. These included Forbes.com, Boston Real Estate Now, and CNN Money. Additionally, CooperKatz produced several corporate videos, including interviews with Coldwell Banker CEO Jim Gillespie and Noelle Knox, real estate editor of the Associated Press. Together, these videos alone have been viewed over 4,000 times, setting a precedent of success as more and more videos are uploaded every day.