We at CooperKatz are thrilled to share the news that The Council of PR Firms selected former CK intern Zoe Hoffmann as the winner of its second annual “Take Flight with PR” video contest. We invite you to watch Zoe's winning submission, “Loans That Change Lives,” which thoughtfully detailed how she would carry out a PR campaign for her dream client, Kiva, a nonprofit that connects people through lending to alleviate poverty. Her video earned first place because of the power of her proposed approach for Kiva and her strong grasp of PR strategy.
The contest asked college students to submit a three-minute video to creatively respond to the question: “What is your dream PR assignment?” Participants showcased everything from an important social cause to their favorite brands. Judges from highly-regarded PR firms evaluated the entries.
We hope Zoe's time at CooperKatz helped inform and inspire how she approaches communications challenges. We certainly enjoyed having her as part of the team last winter – and can’t wait to see how she positively impacts our industry. Congrats, Zoe!
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