Every Thanksgiving, before we begin our meal, my family goes around the table to share what we are thankful for that year. I love this tradition because it encourages me to reflect on the past year and what I am most grateful for in my life. This ritual got me thinking about what my PR colleagues would say if we did the same thing around our conference room table.
So, in the spirit of the holiday, here are six things PR professionals are thankful for – not just during Thanksgiving, but year-round:
- Landing the Pitch – This one is obvious, but is there any better feeling then crafting a pitch, researching the appropriate contacts and having an engaged reporter respond positively? Seeing your original story idea come to fruition in print or online is what PR people live for.
- Winning a Dream Client – From responding to RFPs to delivering the perfect presentation to prepping a team, the process of acquiring a new business prospect can be extensive and time-consuming. That is why it is that much more rewarding when you win a new client. Sometimes that client is someone you’ve wanted to work for your entire career or someplace that is doing such important work, that you feel honored to be able to represent them (for example when CooperKatz became Memorial Sloan Kettering’s first PR agency of record last year).
- Finding Contact Information (Easily!) – Even with databases like Cision and Meltwater, some reporters’ contact information can be difficult to find! It is vital to reach out to the most relevant person at a publication. You would never want to contact a reporter about your client’s new pet food only to find out that their beat is really New York City restaurants and food. It is a relief when you research a perfect contact and are able to find their contact information quickly and effortlessly.
- Having Connections – I recently attended my alma mater for the Hofstra PRSSA Networking Dinner to speak to PR students about my experience in the industry. The piece of advice I repeated to almost every student there was the importance of making connections. During college it is imperative to network because it can result in a job opportunity later, but it is just as important to network after you graduate and you’re working in PR. Making and maintaining strong connections can result in long-term relationships with reporters and future client opportunities.
- Working with Amazing People – Some of the best advice I got at the beginning of my career was to not be afraid to say no to a job opportunity if you did not think that you would fit in with the company’s culture. You spend a majority of your life at work, so it is necessary to like the people you work with on a daily basis. I am so grateful for the hard-working and intelligent team at CooperKatz because they inspire me to be a better PR professional.
- Getting a Break – This job is stressful! In the fast-paced world of PR, everyone needs a break to relax and recharge. The Thanksgiving holiday gives us an opportunity to unwind before we have to gear up for the end of the year and the holiday season.
What are you thankful for this holiday season? From all of us at CooperKatz, Happy Thanksgiving!
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