Creativity is the language of public relations. And it takes many forms: subject lines, website designs, videos, special events. Without it, our stories fall silent.
The Council of PR Firms, an organization comprised of more than 100 of America’s leading public relations firms across every discipline and practice area (which counts CooperKatz as a member), kicked off its second annual “Take Flight with PR” Video Contest on February 5. The video storytelling contest asks current students and interns to creatively respond to the question, “What is your dream PR assignment?”
We might be a bit biased, but we’d say CK has had the opportunity to work on some of the most dream-worthy projects. Everything from launching Virgin Mobile in the U.S. to Coldwell Banker Real Estate’s recent #HomeRocks integrated digital campaign. It’s these types of unique communications assignments that keep us excited about what we do and inspire us to envision where we can take our clients next.
To get the creative juices flowing, check out one of CK’s recent video productions or watch the Council’s 2013 contest winner Ashley Varner’s “Oust the Earmuffs” video.
For more details please see the full press release about the “Take Flight with PR” Video Contest from the Council of PR Firms and be sure to visit the official contest site and Facebook page for updates and announcements. Best of luck!