While taxpayers can (mostly) breathe a sigh of relief now that the fiscal cliff has been averted, the weeks leading to the year-end negotiations were flooded with uncertainty and hype. Top members of the media were scrambling to keep up with each sound bite and rumored deal coming out of Capitol Hill – and were often struggling to interpret the possible impact on average Americans.
In the midst of the fiscal cliff whirlwind, CooperKatz helped position long-time client, Jackson Hewitt Tax Service, and its Chief Tax Officer Mark Steber, as a top ‘tax-pert’ on the issue – arranging a series of face-to-face interviews with some of the top consumer news outlets in the country.
Several critical tax policies, including the Bush Administration tax cuts and the Alternative Minimum Tax ‘patch,’ were on the chopping block. For millions of Americans, this could have meant significant tax rate increases and the reduction / elimination of important tax credits and deductions – saddling many with both smaller potential tax refunds and lower take-home pay in 2013.
The CooperKatz team positioned Mark Steber as an expert resource to explain what consumers needed to watch for and understand as fiscal cliff negotiations continued late into the year and after a deal was locked.
Interviews secured included a range of top-tier outlets, including The Wall Street Journal, Bloomberg Radio, The New York Times (with Mark quoted in a front page story), New York 1, Fox Business Network, ABC News Now, USA Today, Associated Press and an eight-minute, one-on-one segment with WABC-TV’s Up Close with Diana Williams.
Not a bad way to kick off the 2013 tax season!