Client Profile

A leader of the teleservices industry, DialAmerica engaged CooperKatz to execute a comprehensive B2B marketing campaign.  

After analyzing the company's key strengths, CooperKatz developed a powerful new concept that defined DialAmerica's unique business approach: ThinSourcing. A research-based whitepaper, microsite and collateral materials explain the concept as an intimate business relationship in which the ThinSourcer imperceptibly functions as an operational and brand extension of its client's business. To help DialAmerica communicate ThinSourcing to its many audiences, CooperKatz trained all sales and client service professionals to present the concept and answer questions.  CooperKatz also designed and promoted an industry survey, which DialAmerica sponsored and presented at the American Teleservices Association's national conference. Finally, CooperKatz wrote/placed bylines and case histories that demonstrated how DialAmerica employed ThinSourcing to meet its clients' demanding needs.

A leader of the telemarketing industry, DialAmerica engaged CooperKatz to accomplish a complete brand refresh.  

The company was still using its dated, 50-year old logo - a U.S. map overlaid by a mid-century rounded font treatment.  The image was out of tune with the fast-moving, flexible, technologically-driven marketing solutions company DialAmerica had become. CooperKatz led a brand transformation that included the design of a forward-looking new logo, fresh nomenclature that replaced dated terminology, a redesign of all marketing materials and the creation of a new trademarked term that defined DialAmerica's unique business approach: ThinSourcing. A whitepaper, microsite and collateral materials explain this concept as an intimate business relationship in which the ThinSourcer imperceptibly functions as an operational and brand extension of its client's business.