CooperKatz client Zipcar is on the cover of Fortune magazine! The September issue hit newsstands today with the headline “The Best New Idea in Business.”
The 7-page story by reporter Paul Keegan covers Chairman and CEO Scott Griffith’s vision for Zipcar, the company’s growth, the broadening appeal of car sharing, the Zipcar iPhone app, the company’s FastFleet program for municipalities, how rental car companies are entering the market, and how auto makers like Ford are taking an interest in car sharing. Accompanying the online version of the story is a video where Griffith speaks with Keeganabout the Zipcar technology that makes car sharing possible, and the company’s plan to grow its membership base. In many ways, the story is another sign that car sharing has gone mainstream. As consumers increasingly look to save money, spend smarter and live a more environmentally-conscious lifestyle, Zipcar continues to gain momentum with urbanites across North America and London, England who choose to use a car by the hour rather than own.
This morning, Fortune Managing Editor Andy Serwer appeared on MSNBC’s “Morning Joe” to talk about the article and Zipcar’s growth.
TrackBack URL for this entry:
http://www.cooperkatz.com/index.php/trackback/152/7g4bbYSZ/
Comments
Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.
