Thought Bubble

The Real Problem with Uber’s New Logos

February 08, 2016, 12:00pm posted by Anne Green

CooperKatz CEO, Anne Green spent nearly 25 years in marketing and public relations. She understands the many (many!) factors involved in the process of rebranding. She appreciates the delicate mix of art and science required. Our firm, CooperKatz, was even agency of record for highly-respected branding firm, Siegel+Gale, for nearly three years.

Anne gets the fact that criticizing a rebrand – and especially a logo redesign – is akin to throwing rocks in glass houses. But for the sake of Uber, she's going to do it anyway.

How the Puppy Bowl is a Brand Partnership Powerhouse

February 05, 2016, 4:18pm posted by Kristina King

This year’s Puppy Bowl is poised to be a major media event, with brand partnerships ranging from Sheba cat food in the VIP suite at the special pup-sized GEICO Stadium to Uber’s pre-show Puppy Bowl promotion that brought real, live puppies to offices for puppy play time. Read on to learn more about the Puppy Bowl and how CooperKatz has partnered with puppies and brands of all kinds to help bring joy and create more homes for dogs. 

What We’ve Learned From Our CEO

February 02, 2016, 9:30am posted by Dana Schwartz

Last week, our CEO Anne Green was honored at a luncheon for PR News’ Top Women in PR for 2015. To celebrate this recognition, we asked the CooperKatz team to share what they’ve learned from Anne and how her leadership has inspired the agency.

“Why is Coldwell Banker at CES?”: Building a Smart Thought Leadership Platform

January 20, 2016, 8:07am posted by Meredith Topalanchik

“Thought leadership” is an often over-used buzzword in PR and communications. However, it is a critical piece when developing an authentically compelling and differentiated point of view for a client. SVP of Client Services, Meredith Topalanchik, discusses this type of strategy in further detail surrounding CK client Coldwell Banker and their presence at CES 2016. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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