Thought Bubble

The Ice Bucket Challenge is Working

August 11, 2014, 10:54am posted by Dana Schwartz

Like many people, over the last week my Facebook feed has been flooded with videos of friends doing the #IceBucketChallenge. For those of you who haven’t seen it, the challenge is to pour a bucket of ice water on your head, post a video of it on social media and then nominate others to do the same. If you don’t complete the challenge within 24 hours, you’re asked to donate to the ALS charity of your choice. The purpose is to raise awareness about ALS. At first I was skeptical. But here’s why I think the challenge is working. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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