Recently, I had the opportunity to work closely with CK Principal Ralph Katz on a presentation focused on creating and facilitating effective brainstorm sessions. Prior to co-founding CooperKatz in 1996, Ralph received training as a brainstorm facilitator at Burson-Marsteller, where he went on to lead the firm’s highly-regarded Creative Services unit. He has carried the skills with him ever since, making the sessions a cornerstone of our open and innovative culture here at CK.
For Ralph – and really, our agency as a whole – brainstorms are all about disciplined creativity. They’re about tackling the problem at hand head-on, but also taking productive “excursions” away from the problem on occasion. In working with Ralph on the presentation, I learned some key tips on how to create the most effective brainstorms in the business.