Thought Bubble

CK Insights: What We Wish We Knew

May 21, 2015, 3:58pm posted by Becca Hare

It’s graduation season once again, and many new grads will be stepping out into the world for the first time and starting brand new careers. We started reminiscing about this exciting and scary time and asked CooperKatz team members to share advice, anecdotes and insights about what they wish they knew when they started their career.

3 Things Pageants Taught Me About Public Relations

May 14, 2015, 7:47am posted by Kristina King

Account Coordinator Kristina King very accidentally fell into the field of public relations when she lived in Charleston, South Carolina, where she spent six months trying to break into the advertising industry. Along the way, she had three PR internships – and never looked back. Flash forward to a few years later, when she very accidentally fell into the world of pageants with the Miss America Organization (she’s now in the running to become Miss New York). Click through for the top three things she’s learned about PR through pageantry (and vice versa!).

What My Mom Taught Me About PR

May 08, 2015, 4:48am posted by Annik Spencer

My mother does not work in public relations. When I chose PR as a major in college, I had to sit both of my parents down and explain to them what I was planning to do with the rest of my life, using phrases like “It’s kind of like advertising, but not at all…” and “no, I’m not a reporter, but I work with them on a daily basis.” (I’m proud to say that they now know exactly what I do and can explain it to anyone who asks!)

Even though my mom does not work in this field, she has taught me so much about the world of PR – probably without even realizing! In honor of Mother’s Day this upcoming Sunday, we wanted to show how classic “mom-isms” influence our everyday lives in the world of public relations.

If You Didn’t Periscope It, You Weren’t There

May 05, 2015, 11:31am posted by Meredith Topalanchik

Purchased in March by Twitter, Periscope is the latest and hottest social media platform. A bit like FaceTime for the masses it allows people to connect with anyone and everyone via video in live-time. Power users like Amanda Oleander have already become instant celebrities for leveraging the app as a personal live-broadcast channel, much like early YouTubers did ten years ago. 

Last week, I had the chance to test out Periscope for the first time for one of our clients, Coldwell Banker. 

Three Tips to Make Your Savings Goals a Reality

April 30, 2015, 7:30am posted by Gabriella Miranda

With rising rents and student loan debt through the roof, saving money can be challenging for many Americans. However, a new survey from CK client, TD Bank found that nearly half of Americans described themselves as “good savers” and many are feeling confident in their ability to save for the future.

Want to know which generation feels the most confident when it comes to savings? That’s right, Gen Y! As a millennial that graduated a few years ago and is trying to survive in New York City where the average cup of coffee costs $6.14, it’s encouraging to see that so many millennials are making savings a priority. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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