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The Right Way to Reject
March 01, 2010, 4:16pm posted by
Anne Green
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Is it weird to say that I had a great rejection call today? Well I did. Allow me to explain…
When it comes to new business, no batting average is perfect. You can have a stellar team, amazing ideas and great chemistry with a prospective client and still come out in second place. And in other cases…well, sometimes you just strike out big-time.
Win-some, lose-some. This is a rule of business (and life), and certainly not unique to PR agencies. But what really interests me is the rejection itself – what form it takes and (at the risk of being unintentionally funny) how it’s “executed.”
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Salinger’s Lessons for PR
February 25, 2010, 12:51pm posted by
Melissa Connerton
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I was speaking with a friend recently regarding the passing of author J.D. Salinger. His initial comment – “How would anyone ever know?” – was both facetious and understandable. Notorious for guarding his privacy, Salinger is the opposite of many clients for whom we work – organizations eager to share their expertise and build their presence in their respective industries and among key constituencies.
While Salinger’s particular approach to his work and career was extreme for even the most publicity-shy among us, there is a lesson here for the communications field. There is a time to be visible and proactive, and there is a time to step back from the limelight. There are times to talk, and there are times to listen and observe.
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Keeping Higher Education Affordable
February 23, 2010, 10:00am posted by
Melissa Connerton
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The high price of higher education is something with which many families are struggling – and many institutions are working to balance. President Russell K. Osgood of CooperKatz client Grinnell College in Iowa shares his perspective on keeping the college experience sustainable in this exclusive article for Forbes.com, secured by CooperKatz.
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Building a Resource on Small Business
February 04, 2010, 4:23pm posted by
Andy Cooper
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A key goal of the thought leadership program CooperKatz is executing for Guardian Life Insurance Company of America is to position the company as an insightful ‘go-to resource’ on small business owners in America. The campaign is not only gaining traction with media, it’s also getting recognized in academic circles!
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CooperKatz is hiring!
January 28, 2010, 12:10pm posted by
Dorothy Sonnenburg
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CooperKatz is hiring. We’re looking for smart, talented, dedicated individuals to join the team. Click through to find out more.
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