Thought Bubble

Targeting the Consumer Mind

August 27, 2015, 7:08am posted by Dana Schwartz

Brands are beginning to harness consumer psychology and neuromarketing to reach consumers in the most targeted way possible. By understanding how the brain responds to various situations, we are granted insight into a deeply personal and highly advantageous realm of data acquisition. These findings can be used to influence brand messaging, pitching, targeted outreach, and social media strategy.

How Studying Opera Prepared Me for a PR Career

July 20, 2015, 3:03pm posted by Becca Hare

Although Account Executive Becca Hare initially planned to immerse herself in opera and musical theater during college, her internships and extracurricular leadership roles guided her to another passion: communications. Now, a little over a year out of school, she shares the many “theater-isms” and “opera-isms” also apply to the public relations industry.

CooperKatz is Hiring for an Account Supervisor

July 17, 2015, 10:30am posted by Dianne Falaguerra

CooperKatz is looking for an Account Supervisor to join our team. We are seeking a Renaissance person who brings enthusiasm, intelligence and genuine curiosity to every communications challenge.

We are a true generalist agency and our employees have the opportunity to work for a variety of exciting clients across professional services, finance and banking, healthcare and education, consumer and technology, among many other sectors.

CooperKatz Is Looking for 2015 Fall Interns!

June 18, 2015, 7:30am posted by Jenni Walton

CooperKatz & Company is looking for high-energy individuals for a Fall 2015 paid internship.  Are you ready to spend your fall with a dynamic, creative, team that thoroughly enjoys working together to create award-winning programs for clients in a variety of industries?  If so, independent New York public relations agency, CooperKatz & Company, would love to meet you.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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