Thought Bubble

CK in the News: A Call to Action on Measurement & Advice for New Leaders

October 08, 2014, 8:56am posted by Ben Murray

PR pros must break out of current measurement silos in order to more effectively report ROI. And when it comes to being a new leader in the PR industry, recognizing that you won’t have all the answers and embracing ambiguity are key. These are some of the thoughts and pieces of advice that CooperKatz President & CEO Anne Green shared with PR News and PR Tactics, respectively, in recent weeks. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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