Thought Bubble
In an op-ed recently featured on PRWeekUS, CK manager, Kathleen Reynolds, shared her perspective on the positives and negatives of Target’s PR strategy surrounding the Missoni brand launch.
You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch. And buzzing they were when illustrious Italian designer Missoni announced its collaboration with “the big bull's eye” – Target.
Reading women's magazines or style blogs, you couldn't miss ads or editorial spreads featuring the famed chevron styles. But anticipation quickly turned to anger for many customers since the line launched. It certainly did for me. As a woman who invested my time and money in this launch, here's my personal experience, and thoughts on the good and the bad, and what it means for savvy PR pros.
In celebration of all the college football festivities, Coldwell Banker Real Estate released its annual College Home Listing Report (College HLR), which ranks college towns across the country in home affordability. This year, the College HLR ranks the average home listing price of three-bedroom, two-bathroom properties in more than 115 college towns home to schools in the Football Bowl Subdivision.
When I was invited to attend the Council of PR Firm’s annual Critical Issues Forum this past month for a program centered on “Social Revolution,” I’ll admit I was excited and, more importantly, intrigued.
As a recent college graduate – I’ve been working for a year and a half here at CooperKatz – social media has been omnipresent both in my education and my post-college work life. I was interested to hear what the various industry speakers and panelists would have to say about something I’ve considered a permanent fixture on my personal landscape for almost six years.
When I began my exchange work program at CooperKatz, I joined the team for Petfinder.com, which is the largest online, searchable database of adoptable pets. Celebrating its 15th birthday, Petfinder.com has facilitated more than 17 million adoptions. And from what I have seen, CooperKatz has certainly played a role in helping to save many animals’ lives.
In the short time I have been here, I can tell that part of this amazing success is due to an effective strategy, creative approach and collaboration among all parties; the CooperKatz PR team, the internal Petfinder.com team, and the media. I wonder – how could an adoption database like Petfinder.com be created in Russia? What kind of tools would we use? What principles would our strategy be based upon?
Just a few days ago, I traveled to NYC to CooperKatz & Company where I will be working for three weeks as a trainee. I am a media relations manager at the Russian PR company named CROS, which, along with CooperKatz, is a member agency of PRGN (Public Relations Global Network). So I’m going to study how PR works in the US and the differences between PR in Russia and PR in America.