Helping “Velcro” Parents of College Students Make the Break
August 24, 2010, 10:00am posted by Melissa Connerton

When a college student heads to campus for the first time, it is a time of transition – and not just for the student.  Parents must also find the right balance in supporting their sons and daughters while offering them the freedom they need to succeed.  For many, moving-in day at school is the ideal time to start this new relationship.

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The Real Global Deal
June 02, 2010, 9:40am posted by Ralph Katz

Last week I was invited to participate with a client in a week-long gathering of their PR practitioners from around the world. The company, Amway (for American Way), began in Ada, Michigan in 1959 as a model of entrepreneurialism and free enterprise. It now conducts 90 percent of its business outside of the U.S. Over those 51 years, it built itself into a diverse, multicultural company that operates local businesses in approximately 80 markets around the world. This is very different from a U.S. company that opens a few offices around the world headed by executives sent from HQ.

So how did my experience differ from a meeting of U.S. colleagues and what did I learn in the process?  Read on to see…

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Promoting a Kids’ Clothing Icon
June 01, 2010, 4:20pm posted by Rachael Adler

We’re proud to officially announce today that apparel manufacturer Garan Incorporated, a Berkshire Hathaway company, has retained CooperKatz as its public relations agency of record to promote Garanimals®, its iconic line of children’s clothing, shoes and toys sold exclusively at Walmart.

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CooperKatz at the SABRE Awards
May 17, 2010, 4:17pm posted by Camille Priselac

CK accepted a Bronze SABRE award for best magazine placement at The Holmes Report’s annual awards program in New York on Tuesday, May 11.

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CooperKatz Announces New Account Wins!
May 17, 2010, 8:58am posted by Anne Green

The CooperKatz team today announced the addition of four companies to our growing client rosterThese along with other recent wins have contributed to a very strong start to 2010!

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Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.
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