Just a few days ago, I traveled to NYC to CooperKatz & Company where I will be working for three weeks as a trainee. I am a media relations manager at the Russian PR company named CROS, which, along with CooperKatz, is a member agency of PRGN (Public Relations Global Network). So I’m going to study how PR works in the US and the differences between PR in Russia and PR in America.
Late last year, our agency was proud to join the Public Relations Global Network, a global organization of leading independent public relations agencies. With combined revenues of more than $100 million and 800 communications professionals in 80 markets worldwide, PRGN ranks among the top five public relations networks in the world.
Over the years, we’ve partnered with many firms in many different countries. And we’ve been approached in the past about joining up with various consortiums or loose affiliations of agencies. Yet when we received the invitation to be considered for PRGN, a few things stood out to us as important differentiators – and ultimately drove our enthusiasm to become one of a terrific group of independent firms.