Thought Bubble
For the most part, Public Relations plays a ‘behind-the-scenes’ role — promoting, driving visibility and managing the reputation of companies and brands. It is rare that we, the PR folks, are in the media spotlight. Sometimes, when we are it is not for good reason. This was the case for Ocean Marketing’s Paul Christoforo, the former representative for N-Control's Avenger controller attachment who also doubled as their customer service agent. He was recently entangled in a hostile email exchange with an N-Control customer, Dave, that went viral after it was posted on the Penny Arcade blog.
I made time today for an informational interview with a student who will be graduating in the Spring of 2012, and is eager to break into the PR field. She has already experienced the fierce competition that currently characterizes the entry level when trying to obtain an agency internship for Summer 2011. We had a good conversation about the various avenues to consider to strengthen both her experience base and her impact on prospective employers. And then she asked this question: What about her cover letters?
In an op-ed recently featured on PRWeekUS, CK manager, Kathleen Reynolds, shared her perspective on the positives and negatives of Target’s PR strategy surrounding the Missoni brand launch.
You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch. And buzzing they were when illustrious Italian designer Missoni announced its collaboration with “the big bull's eye” – Target.
Reading women's magazines or style blogs, you couldn't miss ads or editorial spreads featuring the famed chevron styles. But anticipation quickly turned to anger for many customers since the line launched. It certainly did for me. As a woman who invested my time and money in this launch, here's my personal experience, and thoughts on the good and the bad, and what it means for savvy PR pros.
Just a few days ago, I traveled to NYC to CooperKatz & Company where I will be working for three weeks as a trainee. I am a media relations manager at the Russian PR company named CROS, which, along with CooperKatz, is a member agency of PRGN (Public Relations Global Network). So I’m going to study how PR works in the US and the differences between PR in Russia and PR in America.
At an awards luncheon on a sunny Autumn afternoon, CooperKatz received an ‘Honorable Mention’ in the PRNews Platinum PR Awards for ‘Help Petfinder Adopt the Internet Day’! As finalists in the Word of Mouth / Viral category, CooperKatz was noted for its 360-degree approach to PR and social media in the planning and execution of this campaign.