With experience on both the client and agency sides of the business, Julia Bayer leverages her training in design as well as in marketing and psychology to solve client challenges and develop compelling creative work. At CooperKatz, she serves as a graphic designer supporting CK Productions and account teams from across the agency. Prior to joining CooperKatz, Julia worked as a Junior Graphic Designer for Paul, Weiss LLP. There she helped to implement new branding standards across a wide variety of marketing collateral, presentations and internal materials by developing sophisticated visuals and layouts. She also created displays and managed the company’s Green Initiative event. Previously, Julia has held internships with Tammy Hines Design in Connecticut and Vector Media in New York. Julia earned bachelor’s degrees in both graphic design communications and psychology, in addition to a minor in marketing, from Roger Williams University in Rhode Island. |
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As an account supervisor at CooperKatz, Leah Taylor manages account teams and provides strategic counsel for clients such as DiscoverReady, a professional services company that provides Fortune 500 legal departments with effective Discovery Management solutions. Leah brings a background in consumer technology, corporate communications and brand positioning to CooperKatz, where her strong writing and media relations expertise consistently deliver results. Prior to joining CooperKatz, Leah was a senior account executive for both The OutCast Agency and Edelman supporting category leadership efforts of major high-tech, corporate, fashion/luxury, consumer and non-profit brands. These brands included Yahoo!, Aliph Jawbone, Mozilla, NVIDIA, LiveOps, iRobot, Adobe Systems, Computer Associates (CA), the YMCA and Pantone. She cultivated in-depth experience in the mobile space, leading a publicity campaign for the Jawbone Bluetooth headset linked to hands-free legislation passed in CA and WA. This campaign was picked up by major networks and dailies across the nation, driving traffic to the company site and significantly boosting sales. She also regularly leveraged social media channels to connect with key audiences in the parenting and home verticals for iRobot, developed relationships with influential editors and bloggers to tie into newsworthy trends, and had direct experience with non-profit fundraising, analyst relations, product launches, speaking, award and review programs, and event coordination. Previously, she volunteered as the PR director for House 4 the Homeless, a charity fundraising event dedicated to providing resources for homeless teens and local youth. She drove communication efforts and increased visibility of the event within the local community, attracting over 800 attendees and raising over $8,400 for a local shelter. Leah graduated from San Jose State University where she majored in public relations and business administration. She’s also active on several social networks including LinkedIn, Twitter, Facebook and Yelp, just to name a few. |
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Luna Ross joins CooperKatz with experience in strategic planning and public relations in the areas of consumer products and financial services. At CooperKatz, she serves as an account executive on the Association of National Advertisers (ANA), Grinnell College of Grinnell, Iowa and Petfinder.com teams. Prior to joining CooperKatz, Luna served as a communications lead for Dapple Baby, where she managed retail accounts in the juvenile products industry across North America. She has experience providing support for major PR campaigns, developing effective vendor relationships and contributing to the growth of a successful brand. Luna also has experience developing online forums for product promotion and managing social media networks. Previously, Luna served as a Brand Representative for Diageo, where she helped implement marketing plans for International Shoppes Duty Free. In London, Luna served as Marketing/PR intern for a design firm, where she evaluated media outlets and industry trends based on UK market reports. She also interned at HSBC, where she assisted in developing key accounts.
Luna holds a master’s degree from The London School of Economics. She earned her bachelor’s degree from The George Washington University, and participated in a study abroad program at the University of Oxford. |
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Jamie Bezozo joined CooperKatz with a public relations background in the areas of sports, non-profit, event coordination and social media. At CooperKatz, she serves as an account coordinator on the HowStuffWorks.com, Next Issue Media and Qatar Airways teams. Prior to joining CooperKatz, Jamie worked as the communications intern for the Major League Baseball Players Association in New York where she handled day-to-day national media relations and marketing communications activities. She also supported the licensing and legal teams as well as the charitable arm of the association, the Players Trust. Her work helped increased enrollment in and media exposure for the MLBPA’s national non-profit organization, The Action Team. Preceding her internship at the MLBPA, Jamie served as media director of a successful public relations campaign for the State College Red Cross. Additionally, she has held internships in public relations and marketing for companies including Nonpretentious, Metrofunk and Baltimore’s Best Events. Jamie holds a bachelor’s degree in Public Relations from Penn State University, with a minor in International Studies. |
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Evan Jordan has a public relations background in both the technology and non-profit sectors. At CooperKatz, he currently serves as an account coordinator on the Coldwell Banker and Grinnell College account teams. Evan came to CooperKatz from Mozy, an EMC company, where he worked on public relations initiatives for both consumer and business offerings. While at Mozy, he identified and interviewed customers to be featured in media stories, newsletters, radio advertisements and promotional materials. He also monitored and analyzed public sentiment based on conversations occurring on such social media platforms as Twitter, Facebook, YouTube and blogs. Prior to Mozy, Evan volunteered with the More Good Foundation and Monte L. Bean Life Science Museum. During both experiences, he developed strategies and tactics to bring further exposure to these organizations’ brands. He holds a bachelor’s degree in Communications with an emphasis in Public Relations from Brigham Young University, where he also worked as a journalist for the school newspaper and earned a minor in Business Management. |
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Stephanie King joined CooperKatz with communications experience in the agency, government and education sectors. At CooperKatz, she serves as an account coordinator on Garanimals, Gap International and Jackson Hewitt Tax Service account teams.
Prior to joining CooperKatz, Stephanie served as an event marketing intern at Penn State University. She promoted student-alumni events utilizing print advertising and social media, which doubled event attendance. She also designed marketing materials, programs, floor plans and managed recruitment efforts.
Previously, Stephanie interned in the marketing department of USA Today, where she secured radio and print placements and facilitated journalist interviews commenting on the Beijing Olympics. In Washington, D.C., she served as a federal communications intern with the USPS Office of Inspector General, where she wrote executive briefings, edited Congressional reports and redesigned and distributed a daily employee newsletter. She also served as a freelancer for firms including TMG Strategies in Arlington, VA, where she compiled its “Cities to Watch” trend report based on social media monitoring and research.
Stephanie holds a bachelor’s degree in advertising / public relations from the Pennsylvania State University, with a minor in international studies. She also studied psychology abroad at Murdoch University in Western Australia. |
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Shoshana Hochdorf joined CooperKatz with a public relations background in the areas of consumer marketing, healthcare and non-profit. At CooperKatz, she serves as an account coordinator on the ANA (Association of National Advertisers), Coldwell Banker Real Estate LLC and The Guardian Life Insurance Company of America account teams. Prior to joining CooperKatz, Shoshana served as an intern at Porter Novelli in its New York office. As the intern for the National Media Relations Team, she provided support for a wide variety of Porter Novelli clients including Gillette and Lysol’s Hygiene Council. As team coordinator for the Summer internship project, she organized her fellow interns in creating and presenting a program supporting a healthcare offering addressing the issue of low health literacy in the United States.
Prior to her work at Porter Novelli, Shoshana served as an events and promotions intern at the Margaret Mitchell House and Museum in Atlanta and as a publications intern for Plan Your Meetings magazine by Atlanta Metropolitan Publishing. Shoshana holds a bachelor’s degree in public relations from the University of Florida. |
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As administrative assistant for CooperKatz, Tanya Matthews performs a variety of organizational and clerical duties necessary to running the agency efficiently. As the central point of contact for the office, Tanya schedules meetings and appointments, manages travel arrangements and executes other day-to-day operational tasks. Prior to joining CooperKatz, Tanya was a receptionist with Science and Medicine, a division of Publicis Medical Education Group. There she organized team calendars and office events, as well as provided client-team support for Wyeth, Intendis and Sanofi-Aventis projects. Previously, Tanya interned and worked as an administrative assistant for Sponsors for Educational Opportunity (SEO), a non-profit organization. While there she assisted the program coordinators with correspondence and phone calls, maintained student attendance and helped organize events such as College Knowledge Day with the Association of Black Admissions and Financial Aid Officers of the Ivy League and Sister Schools at Columbia University. Tanya has also volunteered for LIFEbeat - The Music Industry Fights AIDS. She supported the preparation, planning and execution of several LIFEbeat events, including UrbanAID concerts in New York and a benefit concert in Washington, DC, for World AIDS day. Through LIFEbeat's program Hearts and Voices, Tanya also gave her time and support to individuals hospitalized with AIDS. She is currently an Associate in Applied Science candidate at Borough of Manhattan Community College. |
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During his 15-year career in corporate communications and product marketing, Roberto Lebron has led award-winning marketing programs at several innovative companies, including international all-premium carrier Eos Airlines and global imaging technology leader Canon U.S.A., Inc. In his role as director, client services at CooperKatz, Roberto oversees the agency's work for Qatar Airways, the national flag carrier of the state of Qatar and one of the world’s fastest growing airlines; Polar, the leader in heart rate monitoring and fitness assessment technologies; and DiscoverReady, a leading provider of discovery management and fixed-fee document review services to the legal profession. He has also supported the agency's work for Teliris, an industry leader in telepresence systems; Zipcar, the world's largest and fastest growing car sharing service; and the Partnership for a Drug-Free America, a leading nonprofit organization that unites parents, scientists and communications professionals to help families raise healthy children. At Eos Airlines, Roberto led the corporate communications program, managing multiple agencies based in the U.K. and U.S. His initiatives generated widespread coverage in broadcast, print and online media outlets and garnered prestigious industry recognition, including the 2007 PRSA Big Apple Award for Best Marketing and Consumer Services Campaign - Travel, Tourism, and Hospitality; and a 2006 Hospitality Sales and Marketing Association International (HSMAI) Award for New Opening in the Airline/Transportation category. In addition to his marketing PR efforts, Roberto also helped develop the Eos crisis communications plan. At Canon U.S.A., Roberto headed the public relations and industry analyst outreach efforts for all consumer, business-to-business and industrial product categories within the $10 billion company. During the critical transition of the Canon's technologies from analog to digital, he successfully developed integrated branding campaigns and experiential events with The New York Yankees, the National Center for Missing and Exploited Children (NCMEC), Audi of America, U.S. Open Tennis, The National Football League (NFL) and PGA Tour. He is also a recipient of The Canon Spirit Award - President's Circle of Recognition, which honors outstanding contributions of employees worldwide. Roberto holds a Bachelor of Science in journalism from Boston University and a Master of Business Administration from St. John's University. |
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In her role as manager, client services at CooperKatz, Rachael Adler leads the public relations efforts for the Guardian Life Small Business Research Institute, an intellectual resource devoted to better understanding America’s small business owners; Garanimals, the children’s clothing line; and Gap International, a global management consulting company.
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Michael Katz brings experience across a wide range of creative disciplines to his role at CooperKatz, where he works as an assistant producer, designer and traffic/ production coordinator supporting the entire creative/production group. Prior to joining CooperKatz, Michael worked as a production assistant for two film companies. After joining Nice Shoes Productions in New York City in 2002, he was promoted to head of traffic, where he managed a staff of six and was responsible for the tracking of all jobs moving in and out of the company. Following completion of a six-month comprehensive post-production course, he became an online editorial assistant, where his responsibilities included design assistance, video encoding and working as a liaison with clients. Michael received his bachelor's degree in psychology from Union College in Schenectady, NY. During college he served as a resident assistant, a DJ for the college radio station and played on the college baseball team. |
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With more than ten years of experience in consumer product and business-to-business communications, Meredith Topalanchik combines a passion for media and client relations with a strong creative voice. In her role as director, client services at CooperKatz, she leads public relations programs for Coldwell Banker Real Estate LLC, Petfinder.com and HowStuffWorks.com, as well as significant projects within the Cogence® practice. Her previous experience at CooperKatz includes driving a broad range of initiatives for the Association of National Advertisers, MSN.com, Piaggio Prior to joining CooperKatz, Meredith spent five years at Freeman Public Relations. There, she successfully executed a variety of campaigns ranging from new toy introductions to special events for clients such as Fisher-Price, Rubbermaid Tough Tools, Strait-Line Electronic Tools and Jeep Consumer Products. She also executed strategic programs and launch events for Staples, The Home Depot, MasterCard and Pitney Bowes while at Alan Taylor Communications. Currently, Meredith serves as the board co-president for the Penn State College of Communications Ad/PR Affiliate Program Group (APG). She is a 1999 graduate of the |
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Melissa Connerton brings to her role at CooperKatz & Company a strong background in leading communications initiatives for business-to-business, consumer products and healthcare accounts. As a manager, client services, she heads strategic planning and execution for a diverse range of clients. These currently include Jackson Hewitt Tax Service, Grinnell College of Grinnell, Iowa, and Next Issue Media. During her tenure at CooperKatz, she has also managed programs for wireless provider Virgin Mobile USA; the Association of National Advertisers (ANA); national quick service restaurant chain, Popeyes Louisiana Kitchen; online ad network and technology provider, Collective Media; and the healthcare division of Tefen USA, an international management consulting firm. Prior to joining CooperKatz, Melissa served as senior account executive at CKPR (formerly Nichol & Company), where she played a key role on the GlaxoSmithKline and MeadWestvaco account teams. Before that, she worked as senior publicist for the 92nd Street Y, a century-old Manhattan institution specializing in arts, culture and community programming. During her tenure there, she generated local, national and international print, broadcast and online media coverage for the center's lectures, dance performances, parenting programs and more.
Earlier in her career, Melissa worked for Middleberg & Associates, where she helped to launch the American Express Blue card and assisted with media relations and corporate positioning for financial and business-to-business clients.
She holds a bachelor's degree in English from Smith College and a master's degree in English from Boston College. |
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As a account supervisor at CooperKatz, Melanie Scherenzel supports ongoing account and project assignments for both the public relations and creative production sides of the business. Currently, Melanie provides strategic, tactical and creative support for Otis Elevators, Polar and DialAmerica. Her previous account work at CooperKatz includes the National Association of Insurance Commissioners (NAIC), the Association of National Advertisers (ANA), Popeyes Louisiana Chicken and Amway. Melanie comes to CooperKatz with a diverse mix of communications and marketing experience across a range of industries. Prior to CooperKatz, she worked for boutique agencies in New York City, where her assignments included Scion, Timberland, Nike, New Balance, Catalina Health Resource and IBM. She has also supported branding and communications programs for individual NFL and NBA players. In addition, she has worked in television and online production for Oxygen Media. Melanie started her communications career at Syracuse University in the Sports Information department, where she handled media relations for football and men's and women's basketball. She is a graduate of Syracuse University and holds a bachelor's degree in information technology and a master's degree in public relations from Syracuse University’s S.I. Newhouse School of Public Communications. |
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As a senior account executive at CooperKatz, Maria Martinez provides strategic, tactical and creative support for Siegel+Gale, a global branding firm, and Polar, the leader in heart rate monitoring and fitness assessment technologies. She also contributes to the CooperKatz Cogence® practice, developing strategies and programs to leverage in social and consumer generated media channels. In addition to her current clients, Maria previously handled public relations planning and execution for a variety of companies in the consumer and business-to-business sectors. She supported Zipcar’s regional efforts and more than 120 university markets; the National Association of Insurance Commissioners; Popeyes Louisiana Kitchen; Jackson Hewitt Tax Services; and The Partnership for a Drug-Free America, in which she targeted both English and Spanish-speaking media outlets. Maria also built strong digital capabilities with her work on MSN, focusing on building their social media presence and relationships with key bloggers.
Prior to joining CooperKatz, Maria worked as both a public relations/marketing intern and research assistant at the University of Florida. Her responsibilities included announcing major contributions to the University, supporting its capital campaign and researching healthcare issues affecting the U.S. Hispanic community. In addition to her public relations experiences, Maria has a strong background in the tourism industry, having worked for Alamo Homes Group, a company that specializes in marketing vacation homes and other real estate properties.
Maria holds a bachelor's degree in public relations with two minors in communication studies and business administration from the University of Florida.
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Lori Silbert brings a diverse background in marketing and communications to her work at CooperKatz, including experience in the talent management and media buying arenas. As an account supervisor, she provides strategic and tactical support for clients such as Coldwell Banker Real Estate LLC, Coldwell Banker Previews, Gap International, a global management consulting company, and Qatar Airways. Her previous account work at CooperKatz includes Virgin Mobile USA, The Partnership for a Drug-Free America, Voyage.tv, the National Association of Insurance Commissioners (NAIC), S1 Enterprise (now S1 Corporation) and Corvil, a leading supplier of latency management systems for high-performance trading networks.
Prior to joining CooperKatz, Lori served as a publicist for The Azure Group, a boutique PR firm representing a variety of corporations, non-profit organizations and celebrity personalities. She contributed to the development and implementation of strategic media outreach for clients including National Geographic, VH1, Cesar Milan's "The Dog Whisperer," United Cerebral Palsy of New York and Keep A Child Alive, an organization dedicated to providing children and parents in Africa with lifesaving AIDS treatment.
Previously, Lori held the position of vice president/talent manager for Brookside Artist Management, a prestigious talent management firm based in New York City. There, she was responsible for all aspects of talent and project development, placement and promotion. She also managed and coordinated all Brookside publicity efforts for high-profile celebrity clients, as well as those just breaking onto the scene.
Lori is a graduate of Duke University and holds a bachelor of science degree in psychology. |
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As a manager, client services at CooperKatz, Lesley Neadel leads several client account teams. She oversees ongoing public relations efforts for the ANA (Association of National Advertisers), supporting their various conferences and forums throughout the year as well as promoting their intellectual capital. In addition, Lesley works with Next Issue Media, an initiative of some of the nation’s largest publishers, who have joined forces to create a digital publishing platform for magazines and newspapers. She also plays a key role in driving the firm’s new business efforts. Since joining CooperKatz in June 2002, Lesley has participated in the planning and execution of a wide range of special events and communications programs. These varied experiences have supported multiple CooperKatz clients: Zipcar nationally and locally; MSN.com in the social media space; Waterfront Media's Everydayhealth.com; VEET Depilatories' new product introductions; WeatherBug's school education programs; Condé Nast's launch of Flip.com and ShopVogue.TV; Carrier Corporation's 100th anniversary; the Civic Alliance to Rebuild Downtown New York's 'Listening to the City' town hall event; and Otis Elevator Corporation's 150th anniversary and introduction of its NextStep escalator. Lesley holds a Bachelor of Science in public relations from Syracuse University's S.I. Newhouse School of Public Communications. |
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As an account supervisor at CooperKatz, Kathleen Reynolds provides strategic, tactical and special events support for clients such as Coldwell Banker Real Estate LLC; Polar, the leader in heart rate monitoring and fitness assessment technologies; and HowStuffWorks.com, an award-winning online resource with information on thousands of topics. Kathleen combines targeted media outreach with strong creative insights to achieve optimal client results. She also serves as part of the CooperKatz Cogence® team, helping clients identify and engage online audiences. In addition to her current clients, Kathleen previously implemented public relations campaigns for Piaggio USA, the manufacturer for Vespa® motor scooters, and Moto Guzzi® motorcycles, as well as ASCAP, the American Society of Composers, Authors and Publishers.
Prior to joining CooperKatz, Kathleen worked at Rogers & Cowan Entertainment Marketing. There, she assisted on many celebrity and high-end lifestyle accounts such as Ray-Ban and MAC Cosmetics, and supported events such as the Grammy Awards Show in New York City and the White House Correspondents' Dinner in Washington, D.C.
Kathleen graduated from Fordham University, where she studied communications/media studies and English. She has served as a volunteer at the Tribeca Film Festival in the special events department and with the A-T Ease Foundation, an organization that raises funds and awareness related to the neurological disorder, Ataxia Telangiectasia. |
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As supervisor, finance and operations for CooperKatz, Jennifer Lopez supports the accounting and human resources functions. She also provides assistance to all client account teams, helping to ensure smooth operations across the entire agency. Prior to joining CooperKatz, Jennifer worked as the bookkeeper/office coordinator for public relations firm Vorhaus & Company, Inc. There she assisted the senior vice president of finance and operations with client billing, vendor relationships and financial reporting, in addition to handling a wide range of operational issues. During her two years with the company, she also coordinated a gallery opening and helped organize an event for Do Something, a non-profit organization. Jennifer holds a Bachelor of Science degree in computer science, with a minor in business. She graduated summa cum laude from St. John's University. |
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Since joining CooperKatz in October of 2000, Jason Wallace has leveraged his conceptual and visual design talents to support a broad range of client accounts and needs across the firm's three main service areas: public relations, creative services/productions and Cogence®, the firm's social media practice. Jason has over 12 years of experience in the creative, technical and business aspects of graphic design, new/social media, video and special events production. As Manager of Creative Services, he oversees the work of the agency's creative services team and leads the design/production of logos, advertising campaigns, collateral materials, presentations, meetings, events and videos for a wide range of clients including Polar, Virgin Mobile, Dial America, Carrier, Jackson Hewitt, Amway, The National Association of Insurance Commissioners (NAIC) and the Association of National Advertisers (ANA). Prior to joining CooperKatz, Jason worked for two engineering firms, where his responsibilities included designing logos, print advertisements, publications and product service manuals. He attended Indiana University in Bloomington, where he received a B.A. in Fine Arts, with a concentration in painting, and a B.A. in Art History. |
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Camille Priselac joined CooperKatz in 2008 following seven years as a spokesperson and media advisor for Chevron Corporation, a Fortune 10 company, and previous marketing and public affairs positions at PeopleSoft and California State University. She has significant experience in media strategy/relations, crisis communications and government affairs. At CooperKatz, Camille previously managed the PR campaign for Zipcar, the world's largest and fastest growing car sharing service. That program highlighted Zipcar’s disruptive business model, game-changing technology platform and introduced CEO Scott Griffin as a thought leader in the transportation space. The CK team achieved multiple top-tier media placements, including cover stories in Fortune, The New York Times Magazine and Inc. Magazine. In her role as manager, client services at CooperKatz, Camille oversees the agency's work for Siegel+ Gale, a leading strategic branding firm; the ongoing Marketing/PR program for DialAmerica, one of the nation's largest teleservices companies; and the CEO visibility campaign for Otis Elevator Company, the world’s leading manufacturer, installer and maintainer of elevators, escalators and moving walkways. At Chevron, Camille developed and managed communications strategies for global energy issues such as climate change and market supply. Her media experiences included serving as chief spokesperson for top tier television, print and radio interviews, including CNN, Reuters and The Wall Street Journal. She also led strategic media relations campaigns for corporate initiatives and achieved international media placements advancing the reputation of the company. Her portfolio also included extensive hands-on experience in crisis planning, response and training.
Earlier in her career, Camille worked for PeopleSoft Inc., where she supported product groups, advancing their marketing objectives and planning/implementing media and analyst events.
Camille holds a Bachelor of Arts in mass communications and a Master of Arts in public relations and communications from California State University.
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As senior vice president, finance and operations, Dorothy Sonnenburg oversees all financial, human resource and office administrative functions at CooperKatz. She has been leading the organization's operational transformation since joining the firm in 2003. During her tenure, she has developed systems that enable CooperKatz to serve clients more efficiently, track budgets precisely and report transparently. Prior to becoming a member of the CooperKatz team, Dorothy was a manager in Accenture's management consulting practice, where she led clients through all aspects of the system implementation project lifecycle. During her five-year tenure, she advised several Fortune 500 companies in both Europe and North America. She holds a bachelor's degree in economics-operations research from Columbia University in New York City. Contact Dorothy at dsonnenburg@cooperkatz.com. |
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During her 18 years in the public relations field, Anne Green has supported clients across multiple industry sectors including technology, telecommunications, industrial products, healthcare, consumer goods, financial services, transportation and trade associations. At CooperKatz, she serves as president and chief operating officer, responsible for the company’s overall operations and allocation of resources. Anne leads the integrated account teams supporting: Coldwell Banker Real Estate LLC; management consulting firm, Gap International; children’s clothing brand, Garanimals; and Jackson Hewitt Tax Service. She also heads the Cogence® practice, which offers clients intelligence on social and consumer-generated media, and develops and conducts customized marketing communications and media training sessions. Highlights of her work at CooperKatz include launching Virgin Mobile in the United States and leading its communications efforts for more than six years; helping industry analyst firm, TowerGroup, become a market leader in the financial services industry in an eight-plus year client relationship; supporting internal and external communications for The Association of National Advertisers (ANA); taking a lead role in the award-winning launch of the Metropolitan Transportation Authority’s (MTA) MetroCard Gold; and driving business-to-business and consumer communications for technology companies serving a number of different industry sectors (including automotive, financial services, home furnishings and biotech/ pharmaceutical). She began her career with Burson-Marsteller, where she executed consumer marketing and business-to-business communications programs for GE Appliances and several DuPont industrial business units. Anne is often asked to speak on topics related to the intersections of social media, the digital landscape and public relations. In 2010, she was named to PR Week’s annual list of “40 Under 40” rising stars in communications. She holds a bachelors degree from Vassar College and a M.Phil. (ABD) in American Literature from New York University, where she often serves as a guest lecturer in the School of Continuing and Professional Studies. Follow Anne on Twitter at @anneegreen or contact her at agreen@cooperkatz.com. |
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Blending a creative marketing flair with strong systems and financial management, Ralph Katz has tackled some of the most complex projects and programs ever conceived for corporate America. Career highlights include leadership of the worldwide announcement of NYNEX’s single brand strategy; creative direction of multiple special events to celebrate the Bicentennial of the New York Stock Exchange; management of the FedEx-sponsored Laser and Light show in downtown Calgary for the 1988 Winter Olympics; and creative leadership of an award-winning multi-city Olympic touring exhibit for BellSouth. For the majority of his eighteen years with Burson-Marsteller, Ralph headed the firm’s highly regarded Creative Services unit, which produced meetings, events, films, videos, printed materials and presentations for clients such as Amoco, Asea Brown Bovari, Chemical Bank, Digital Equipment, DuPont, Mercedes Benz, MetLife, The US Postal Service and Wendy’s. Prior to joining Burson-Marsteller, he spent five years as a media planner and supervisor for Ted Bates Advertising. At CooperKatz Ralph has led the firm’s comprehensive communications assignments for Amway, Dole® 100% Juice, MasterCard International and Sun Microsystems. He has also led the agency’s creative/production work for ACNielsen, the Federal Reserve Bank of New York, Reader’s Digest, Towers Perrin and VNU. Major meetings/events he has produced include Discovery Networks’ Upfront advertiser presentations, the Association of National Advertisers’ annual conferences, the re-launch of the Coca-Cola Company’s Powerade brand and the 100th Anniversary of the invention of air conditioning for Carrier Corporation. Ralph holds a Bachelor of Arts from Case Western Reserve University and a Master of Science from the Newhouse School at Syracuse University. Contact Ralph at rkatz@cooperkatz.com. |
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Especially regarded for the creativity and business insights he brings to solving communications problems, Andy Cooper has developed the strategies and led the execution of corporate positioning campaigns, issue management programs, brand marketing efforts and management/employee communications initiatives. Career highlights include producing product introductions and sales campaigns for MetLife; launching the Answer Center and pioneering the use of infomercials for GE; managing the AT&T Olympic Torch Relay; and leading the U.S. Treasury's global introduction of the new $100 bill. Prior to founding CooperKatz, he spent 21 years with Burson-Marsteller and held numerous senior management positions, including account group manager, director of creative services, president of the New York office and vice chairman of the company. In 1996, along with college friend and Burson-Marsteller colleague Ralph Katz, he co-founded CooperKatz. Building on their diverse public relations experiences, CooperKatz quickly developed a strong, loyal client base across these sectors: healthcare, technology, consumer products, financial services, professional services, business-to-business, government, transportation and non-profit organizations. Reflecting the principals' philosophy of business, the firm stresses strong strategic thinking, breakthrough creativity and flawless execution - all delivered with a deep commitment to superior client service and exceptional results. As one of the public relations industry's most experienced practitioners, Andy serves as a senior strategic and creative counselor to all accounts, leads the firm's media training practice and has served on the board of directors and executive committee of the Council of Public Relations Firms. He holds a Bachelor of Arts degree from Grinnell College and a Master of Science from the Newhouse School at Syracuse University. Contact Andy at acooper@cooperkatz.com. |
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As a senior account executive at CooperKatz, Katy Layton serves as a key member of the account teams for Coldwell Banker Real Estate LLC, Petfinder.com and Garanimals, a children’s line of clothing, toys and shoes sold exclusively at Walmart. She has a passion for combining creative thinking with smart business strategy - something she brings to all of her client assignments. Since joining the agency in 2007, Katy has supported numerous communications initiatives for her clients. She helps to plan and drive ongoing media relations/outreach for all her accounts and is noted for brainstorming fresh angles and approaches to meet client objectives. For two years, she worked to build the leadership profile of the Noblis Health Innovation by fostering media relationships, developing targeted advertorial campaigns and securing multiple thought-leadership byline articles and conference speaking opportunities. She also played a significant role in ramping up the public relations campaign for HowStuffWorks.com, a subsidiary of Discovery Communications Digital Media group.
In the digital arena, Katy has built strong capabilities in blogger relations and social media analysis by conducting viral outreach for the online launch of ShopVogue.TV and heading in-depth social media monitoring for Colgate-Palmolive.
Prior to joining CooperKatz, Katy held several internships in marketing, event planning and public relations and represented the University of Florida in two award-winning national communications competitions. She holds a bachelor's degree in public relations from the University of Florida. |
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205 Lexington Avenue, 5th Floor
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P 917 595-3030
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