Anne Green brings more than 20 years of experience in the public relations field to her role as president and chief executive officer of CooperKatz & Company, Inc. Across her career, she has led strategic communications programs for a wide range of clients across multiple industry sectors including consumer goods, education, financial services, healthcare, industrial / manufacturing, professional services, technology, telecommunications and transportation.
As president / CEO, Anne is responsible for the agency’s strategic direction, operations and allocation of resources. She deeply appreciates the opportunity to stay hands on with clients, and provides strategic leadership for the integrated account teams supporting such accounts as Coldwell Banker Real Estate LLC, Northern Arizona University, The Physicians Foundation, Sarah Lawrence College and TD Bank.
Anne heads the agency’s Digital practice, devoted to helping clients develop and execute effective social media, digital and content strategies. She also leads the CooperKatz Executive Training practice, creating and leading customized communications and media training sessions.
Highlights of her work at CooperKatz include launching Virgin Mobile in the United States and leading its communications efforts for more than six years; helping industry analyst firm, TowerGroup, become a market leader in the financial services industry in an eight-plus year client relationship; supporting internal and external communications for The Association of National Advertisers (ANA); taking a lead role in the award-winning launch of the Metropolitan Transportation Authority’s (MTA) MetroCard Gold; and driving business-to-business, consumer and analyst communications for technology companies serving a number of different industry sectors (including automotive, financial services, home furnishings, SaaS and biotech / pharmaceutical). She began her career with Burson-Marsteller, where she executed consumer marketing and business-to-business communications programs for GE Appliances and several DuPont industrial business units.
Anne is often asked to speak on topics related to the intersections of the digital landscape and public relations. In 2010, she was named to PR Week’s annual list of “40 Under 40” rising stars in communications. She holds a bachelors degree from Vassar College and a M.Phil. (ABD) in American Literature from New York University, where she has served as a guest lecturer in the School of Continuing & Professional Studies.
Follow Anne on Twitter at @anneegreen or contact her at agreen@cooperkatz.com.