We contend that
no communication
is so important or
so unimportant,
so serious or
so simple,
That it can't benefit from
strategic thought
and creative execution.
is about smart,
executed on time
and on budget.


Targeting the Consumer Mind

posted on August 27, 2015, 7:08am

Carina Brown, one of the CooperKatz summer interns, shares how brands can harness consumer psychology and neuromarketing to reach consumers.

How Studying Opera Prepared Me for a PR Career

posted on July 20, 2015, 3:03pm

Account Executive Becca Hare shares the many “theater-isms” and “opera-isms” she learned studying music in college that also apply to the PR industry.

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Creating corporate, marketing and public affairs campaigns

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Leveraging digital and social media channels

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Producing multi-media creative elements, meetings and events

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