CooperKatz :: What's New

2/16/06:

CooperKatz announces the rebranding of its social media communications discipline as Cogence: Intelligence on Consumer-Generated Media. The "intelligence" behind Cogence means understanding and mapping how the evolving social media landscape uniquely intersects with each client; helping each client "touch and feel" new ways of interacting with stakeholders; establishing new rule books for defining a crisis, as well as the appropriate response; and creating innovative, proactive programs that tap into passionate end users. As one of the first communications agencies to recognize the enormous impact of consumer-generated media on business products/services and corporate/brand reputation, CooperKatz factors Cogence into our strategic response to every client challenge.

2/16/06:

CooperKatz thanks Steve Rubel for his many contributions to our company over the past five years and wishes him success as he leaves our organization.

1/02/06:

Maria Davies joins the CooperKatz team as Account Supervisor, Creative Services. Welcome Maria!

12/15/05:

CooperKatz is pleased to acknowledge the contributions of three key employees with promotions:

Steve Rubel to Senior Vice President - Practice Leader, Micro Persuasion
Dorothy Sonnenburg to Vice President - Finance and Operations
Arash Khurana to Account Executive

12/09/05:

To launch the Vespa® GTS 250, the most technologically advanced Vespa to date, CooperKatz managed media relations and onsite event logistics at the International Motorcycle Show in Long Beach, CA. Over 30 trade journalists attended the press unveiling of the GTS, in addition to 50 VIPs from the International Motorcycle Show, the Motorcycle Safety Foundation and the Motorcycle Industry Council.

An afternoon of media interviews with CEO Paolo Timoni and growing buzz surrounding the concealed scooters came to a climax when Timoni unveiled the new GTS and spoke about the bright future of the Piaggio, Vespa, Aprilia and Moto Guzzi brands in the U.S. Later, reporters had the opportunity to test drive the Moto Guzzi Breva and Griso motorcycles and the Vespa GTS outside the Long Beach Convention Center.

Vespaquest blogger Justene Adamec was also on-hand to blog the event live from the Convention Center (http://www.vespaquest.com/). Overall, the event kick-started awareness and excitement around the new GTS 250 i.e. Vespa scooter as well as the entire Piaggio range.

11/07/05:

Melissa Connerton joins the CooperKatz team as an Account Supervisor. Welcome Melissa!

10/22/05:

CooperKatz works with NBC for a segment on "Today: Weekend Edition" featuring Vespa scooters as part of a three-minute discussion on skyrocketing gas prices and alternative transportation methods which are both stylish and sensible. "Today" host Lester Holt sits on the Vespa GT while tech correspondent Paul Hochman notes that Vespas are a "chick magnet!" MSNBC ran additional information on the segment: (http://www.msnbc.msn.com/id/9763430/)

10/16/05-10/18/05:

CooperKatz partners with DePalma Production, Inc., to assist with the line production and staging of the Magazine Publishers of America American Magazine Conference at the Wyndham El Conquistador in Puerto Rico. Attendance at the conference included nearly 500 publishers, editors and senior business executives.
(View Photos Here)

10/06/05:

CooperKatz produced and staged the <http://www.ana.net/>Association of National Advertisers 2005 Annual Meeting (October 6- 9) at the Arizona Biltmore Resort in Phoenix for a record 900 marketers who represent thousands of brands and billions in advertising spending. The three-day conference included presentations on brand building and marketing accountability from senior management at leading Fortune 500 companies including, Procter & Gamble, Google, Johnson & Johnson, Motorola, Ernst & Young and Verizon. The event, attended by 17 advertising reporters, garnered coverage in over 40 articles in publications such as The New York Times, BusinessWeek, Financial Times, CNET News, Advertising Age, Broadcasting & Cable and Brandweek.

10/03/05:

CooperKatz works with <http://www.towersperrin.com/>Towers Perrin and their client Pepsi Bottling Group (PBG) to produce a 13 minute video launching PBG's Benefits Open Enrollment Period and Healthy Living campaign. The video, shown to PBG employees nationwide, incorporates interviews with employees who have successfully embraced the Healthy Living program offerings from PBG, updates them about changes to their benefits and instructs them on how to use the website to enroll. CooperKatz partners with award winning studio, Foam, to produce and edit the video.

09/19/05:

Jennifer Kronstain joins the CooperKatz team as an Account Supervisor. Welcome Jennifer!

09/01/05:

CooperKatz announces <http://www.petfinder.com/>Petfinder.com's emergency web page for victims of Hurricane Katrina, positioning the site as the largest online database of adoptable pets. The team's efforts garnered placements in major TV, radio and print outlets, including, MSNBC's Coast to Coast with Ron Reagan, MSNBC's Scarborough County, CNN's Live From, CNN's Anderson Cooper, Fox & Friends, ABC National Radio, Newsday and The Pittsburgh Post Gazette.

07/07/05:

Cooperkatz is proud to announce the promotion of Rachael Adler to Account Supervisor.

06/02/05:

Cooperkatz is proud to announce the promotions of Meredith Topalanchik to Account Supervisor, Lesley Weiner to Senior Account Executive and Kathleen Deegan to Account Executive.

06/01/05:

CooperKatz congratulates Anne Green on her promotion to the position of Senior Vice President, General Manager.

6/01/05:

Sarah Osewalt joins the CooperKatz team as a summer intern. Welcome Sarah!

5/19/05:

CooperKatz helps FM411 launch a new service in Boston that offers a potent way for radio listeners to influence the music played by local radio stations. The free service allows radio listeners to register their requests for musical artists and ask local radio stations to send them an electronic alert when their favorite music is about to play. Orchestrating a comprehensive media project for FM411, CooperKatz developed the creative theme, "Making Radio Waves" and the idea for staged "protests" in Boston on the launch day to generate media attention and to help drive consumer signups. In addition, CK executed an aggressive media outreach effort that garnered coverage in a wide range of outlets, including The Boston Herald, WFXT-TV (FOX), WLVI-TV (WB) as well as numerous radio/media trade publications and blogs.

5/18/05:

CooperKatz is proud to have won an Iron Sabre Award, given by The Holmes Report, in the Technology category for longtime client, WeatherBug, for having the WeatherBug team blog several meteorological events that occurred in 2004. The first focused on Groundhog's Day (http://weatherbug.blogs.com/groundhog) and featured two WeatherBug meteorologists as they journeyed to Punxsutawney, Pennsylvania, the groundhog capital of the world. This was followed by the WeatherBug Storm Chase blog (http://weatherbug.blogs.com/stormchase), which chronicled a team of meteorologists on a tornado chasing trip around the Midwest. These efforts proved so successful that WeatherBug launched a series of storm weblogs during one of the most active hurricane seasons, as part of its comprehensive coverage of Hurricanes Charley (http://weatherbug.blogs.com/charley/),
Frances (http://weatherbug.blogs.com/frances/),
Ivan (http://weatherbug.blogs.com/ivan/)
and Jeanne (http://weatherbug.blogs.com/jeanne/). As a result, the WeatherBug blogs generated a total of 111 in-bound links; 993 user comments; several newspaper articles/radio interviews; and more than 547 million WeatherBug page views during the blogging periods.

5/18/05:

Alysa McKenna joins the CooperKatz team as an Account Executive. Welcome Alysa!

5/17/05:

CooperKatz helps launch Mind Body, New York — one of New York City's most comprehensive integrative medical practices. Guided by a clear, cohesive vision of how the body heals, Mind Body, New York is one of the nation's largest, most advanced integrative medical destinations, combining conventional and complementary medical therapies all under one roof. Designed by award winning architects, Mind Body, New York features a cascading waterfall; custom colored glass panels; large, comfortable patient examination rooms; and high-end furnishings. With soothing, earthy color tones, the office provides patients with a warm, relaxed and trusting atmosphere. Treatments include acupuncture, massage, advanced chiropractic (using Natural Force Healing®), facial rejuvenation, IV vitamin and chelation therapy, physical rehabilitation, infra-red saunas anti-aging/rejuvenation medicine, pain management, hormone modulation, ecological nutrition, bioidentical female hormone replacement and more.

5/10/05:

CooperKatz worked with Piaggio USA, manufacturer of the world famous Vespa motor scooter, to celebrate the U.S. launch of the Vespa LX with a day long media blitz in New York City. The first celebration, dubbed the 'Vesparade', kicked off with Piaggio executives and local Vespa riders appearing live on their new and vintage Vespa motor scooters on the nationally broadcast "Fox and Friends" morning show — and on the local WB Morning Show in NYC.

Throughout the day, the 'Vesparade' rolled though New York City while Piaggio executives conducted interviews with media outlets such as Bloomberg TV, CBS MarketWatch, CBS News, United Press International, as well as a wide range of consumer and trade publications. The 'Vesparade' stopped at hotspots all over the city including Times Square, Rockefeller Center and Union Square.

Concurrent with the 'Vesparade', test drives of the Vespa LX were conducted at Pier 92 on Manhattan's West side. More than 20 journalists representing top tier consumer magazines, automotive and motorcycle trade publications as well as local newspapers from the New York metro area participated.

The day culminated at the Metropolitan Pavilion in Chelsea with a celebration to officially launch the Vespa LX in the U.S. The 'Vesparty' was a great success, with more than 25 journalists in attendance from publications such as The New York Times, Vogue, Vanity Fair and CBS News.

5/1/05:

CooperKatz celebrates its ninth anniversary.

4/22/05:

CooperKatz VP Steve Rubel and the agency’s Micro Persuasion practice were prominently featured in a BusinessWeek cover story on business blogging. In the article, reporter Heather Green wrote “Rubel is positioned as an all knowing Thumper in a forest of clueless Bambis.” In addition the article featured a full page photograph of Steve in nearby Grand Central Station.

3/23/05:

CooperKatz worked with Topix.net to develop a communications program announcing that three of the nation's biggest newspaper publishers, the Gannett Company, Knight-Ridder Inc. and the Tribune Company, joined forces to acquire a 75 percent stake in Topix.net.

Articles featuring news of the acquisition appeared in over 100 print, online and broadcast outlets ranging from the Wall Street Journal, The New York Times and The Boston Globe to the Associated Press and CNBC. The announcement also grabbed the interest of some of the most influential bloggers as well as numerous Internet news sites.

2/27 - 3/1/05:

CooperKatz partners with DePalma Production, Inc. to assist on the planning and staging of the Magazine Publishers of America Retail Conference 2005 at the Arizona Biltmore Resort & Spa in Phoenix. The conference was attended by more than 650 retailers and executives from the magazine and book publishing industries. View photos here.

2/16/05:

Arash Khurana joins the CooperKatz team as Account Coordinator. Welcome Arash!

2/9/05:

CooperKatz & Company has launched a new service to help corporations monitor, analyze, plan for and respond to issues that might bubble up from blogs and other emerging online channels. The service is the first in a series of planned introductions under a new agency practice called Micro Persuasion that will be led by Steve Rubel, VP, Client Services.

2/3/05:

CooperKatz helps Topix.net announce their new content relationship with The New York Times and further positions Topix.net as a leading destination for consumers who are looking for a broad array of news from a single Web site. The announcement garnered coverage in a range of outlets, including The Associated Press, Newsday, The San Jose Mercury News, The Seattle Times, and WSJ.com. The relationship was also widely cited across the blogosphere.

1/13/05:

CooperKatz congratulates Shanley Stern on her promotion to the position of Senior Account Executive.

1/05:

CooperKatz helps promote the 2nd annual World Health Care Congress to be held in Washington, D.C., January 30 - February 1, 2005 on behalf of our client Capgemini Health, a platinum sponsor of this major industry event. The WHCC features leaders in health care policy, and in the provider, payer and pharmaceutical worlds.

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