New York, NY (February 16, 2000) – The television industry is undergoing major changes — from the impact of the Internet and other new technologies to high-profile mergers — that are likely to impact television content, delivery and share of audience. Those and other key trends, including the growing appetite of many advertisers for more family friendly programming, will be addressed at the Association of National Advertisers’ annual Television Advertising Forum to be held on March 30, 2000, at The Plaza Hotel in New York City.
This intensive, one-day Forum, which typically attracts senior marketing, advertising and television executives, will focus on a variety of issues critical to advertisers and their agencies. The Forum is sponsored by ANA’s Television Advertising Committee, chaired by Kaki H. Hinton, director of advertising services at Warner-Lambert Company. Hal Nitch, corporate media manager at The Pillsbury Company, will serve as program chair.
Presentations will include an in-depth look at topics including:
- An analysis of the current regulatory climate in Washington regarding issues that may impact television and advertising;
- How consumers will be "wired" in the future to receive television, phone and Internet, and who will control delivery;
- The potential impact of personal video recorder technology on TV programming and advertisers;
- The current state of television audience measurement, with a focus on recent efforts by Nielsen Media Research;
- An update on the use of optimizers for media planning;
- A status report on the 2000 SAG/AFTRA contract negotiations;
- Future plans and achievements of the Family Friendly Programming Forum, a growing initiative of American advertisers to encourage more choices on television that parents and children can enjoy together; and
- What a panel of young people think about television programming.
Journalists who would like to cover this event should call Susan Pralgever, director of communications, at 212-455-8019 or email spralgever@ana.net. Others interested in attending can register by calling 212-697-5950 or get more information by visiting our Web site at www.ana.net. The cost is $595 for ANA members; $695 for ANA guests; and $950 for non-members.
The Association of National Advertisers, Inc. (ANA) is the industry’s premier trade association dedicated exclusively to marketing and brand building. The ANA represents more than 288 companies with 8,000 brands that collectively invest over $100 billion in consumer and business-to-business marketing communications and advertising. ANA serves the needs of its members by providing best practices in marketing and advertising for traditional and new media, readership on e-business, legislative leadership, information resources, professional development and industry-wide networking.
