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AWS and Nat’l Weather Service Unveil Homeland Security Initiative
August 5, 2002—CooperKatz helps AWS Convergence Technologies unveil a major new homeland security partnership with the National Weather Service. The agency managed all facets of the rollout, including developing key messages, writing press materials, producing a video news release and conducting an aggressive media outreach campaign. The partnership racked up widespread attention, including coverage on the Associated Press, CNN and the Fox News Channel.
AWS Convergence Technologies, Inc. President and Chief Executive Officer Robert Marshall, left, and National Weather Service Director  Jack Kelly pose at the National Oceanic and Atmospheric Administration (NOAA) headquarters in Silver Spring, MD Monday, Aug. 5, 2002 where they announced a partnership with AWS making its data available to the National Weather Service to improve response in the event of a terrorist attack. (AP Photo/Kenneth Lambert)
AWS Convergence Technologies, Inc. owns and operates the largest network of weather stations in the world. This real-time network gathers comprehensive, up-to-the-second weather information from more than 6,000 communities and powers the company's various products and services, including: WeatherBug (TM), an online weather service that provides live neighborhood conditions to nearly 12 million PC users; WeatherNet for Broadcast, which delivers real-time weather information to more than 80 million U.S. households through partnerships with more than 100 local television stations; WeatherNet for Education, which provides engaging weather information and educational tools to schools and colleges, including an innovative set of online lesson plans and software called WeatherNet Classroom; and AWS Data Services which uses AWS' unique weather network and software to provide high-value solutions for vertical industries such as energy, retail, and transportation.
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