Thought Bubble

Pets in Weddings

June 25, 2009, 2:06am posted by Katy Hendricks

Petfinder.com recently asked its visitors if they included their favorite feline or puppy pal in their weddings. The response was so great that CooperKatz identified an emerging trend, contacted the media and secured multiple hits including stories in USA Today and the Associated Press, which featured brides who adopted from Petfinder.com and were married with their pets by their side. With more than 100 pick-ups of the AP article alone, Petfinder.com can say “I do” to being a wedding resource.

Salmon Upstream? Talking Luxury in the Recession

June 25, 2009, 12:22am posted by Anne Green

In case you’ve not heard, we’re in a bit of a down economy. Ok, clearly I jest, because this is one truism that’s been beaten to death for a good seven months now. In fact, if you haven’t either heard or personally uttered some variation on the phrase “In these challenging times…” at least once a day since the start of 2009, you’ve been living in an alternate reality.

This economic context has impacted nearly every conversation with every type of media person – whether you’re speaking with a member of the ‘mainstream’ press or an individual blogger. So what happens when the conversation you’re having is about luxury? Now that’s an interesting question. And here at CooperKatz, we’ve found the answer to be surprisingly diverse.

CooperKatz ‘Yelper’ Makes News

June 19, 2009, 7:51pm posted by Anne Green

Our very own Kathleen Reynolds, an account supervisor here at CK, was featured in New York’s Metro Newspaper today as a seasoned Yelp! expert reviewing a New York City hotspot. 

If you want to know where to experience the best cocktails in the City, Kathleen is without a doubt the one ‘in the know!'

Petfinder.com Loves to LOL!

June 16, 2009, 2:39am posted by Katy Hendricks

Petfinder.com Loves to LOL! To promote Adopt-A-Shelter-Cat-Month in June, CooperKatz initiated a partnership between Petfinder.com and Icanhazcheeseburger.com. The two-week program launched June 15. Petfinder.com Web site visitors were encouraged to visit any adoptable cat page on Petfinder.com, click on the cheeseburger icon below the photo, caption the photo in their best LOLCats language and then share the link with their kitteh-loving friends. The images were posted on Icanhazcheeseburger.com. Some of the captioned kittehs can be seen here, here and here. The partnership was featured on Atomictown.com, Brandfreak.com, Los Angeles Time’s LA Unleashed and The Baltimore Sun’s Unleashed.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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