Thought Bubble

10 Critical Steps to CSR Success

July 23, 2009, 4:00pm posted by

Cycles of “negativism” from policymakers, the media or the general public about corporate business practices are nothing new. But when the going gets tough from a reputation standpoint, many companies begin searching with greater urgency for ways to rebuild trust with consumers and shift perceptions in an authentic, meaningful way. One way to accomplish this is through a corporate social responsibility (CSR) program.

At CooperKatz, we work closely with our clients to identify the nexus between their corporate mission, goals, key stakeholders and important social causes. Finding this intersection helps us design CSR programs that companies enthusiastically embrace and support – not just “at the top,” but throughout an organization. To guide our own strategic process, we’ve established “10 Principles for a Successful CSR Program” for developing and evaluating CSR opportunities.

The Lingering Appeal of Print

July 14, 2009, 12:43am posted by Anne Green

I recently took what ended up being a pretty magical excursion to one of New York City’s newest public spaces – Governor’s Island.  As my co-workers here at CooperKatz can attest, I have been so ‘proactively verbal’ and enthusiastic about this trip that I’ve had to swear I am not being paid by the New York City tourist board or Parks department.

But since this is not a travel blog, let me get to the point.  And that point is about media consumption habits in our fragmented, digital, hyperactive age.

Coldwell Banker “On Location”

July 02, 2009, 1:19am posted by Kathleen Reynolds

Coldwell Banker Real Estate LLC recently launched a branded “On Location” YouTube channel, which has attracted more than 200,000 visitors in its first month. Aimed at providing interactive, localized video content as a new way of looking at real estate, On Location currently hosts 1,700 videos, including home listings of houses, explorations of local communities and expert insights from real estate professionals. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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