Many print publishers have turned to the digital world as a way to stem falling circulations and advertising revenue hardships. Most have Web pages, but many are directing significant energy toward devices like the iPhone or the iPod touch in an attempt to garner a digital fan base of E-Readers. Magazines such as Elle, SPIN and Car & Driver all have iPhone applications available. And according to AdAge, Conde Nast recently announced the upcoming launch of their iPhone application for GQ.
So what’s so special about the GQ app? Unlike other magazine applications, which often exclude stories that are in the print version (including much of the significant editorial content), the GQ app will offer a full replica of the magazine. For $2.99 per issue, users will be able to see every page as it appears in print with all of the content modified for the small screen. As a result, people who pay for the app will count toward GQ’s paid circulation by the Audit Bureau of Circulations.