Thought Bubble

Major Publishers Investing in E-Readers

October 29, 2009, 9:02pm posted by

Many print publishers have turned to the digital world as a way to stem falling circulations and advertising revenue hardships.  Most have Web pages, but many are directing significant energy toward devices like the iPhone or the iPod touch in an attempt to garner a digital fan base of E-Readers. Magazines such as Elle, SPIN and Car & Driver all have iPhone applications available. And according to AdAge, Conde Nast recently announced the upcoming launch of their iPhone application for GQ

So what’s so special about the GQ app?  Unlike other magazine applications, which often exclude stories that are in the print version (including much of the significant editorial content), the GQ app will offer a full replica of the magazine. For $2.99 per issue, users will be able to see every page as it appears in print with all of the content modified for the small screen.  As a result, people who pay for the app will count toward GQ’s paid circulation by the Audit Bureau of Circulations.

Content for Consumers AND Media

October 28, 2009, 7:22pm posted by Meredith Topalanchik

This week, Ad Age published a story written by Michael Bush titled, “As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly To Consumers.”  Bush notes in the piece that traditional approaches to public relations are challenged now given ongoing shifts in the media landscape — and that “instead of pitching their stories to reporters, a growing number of marketers are directly engaging consumers through original content they and their agencies are creating.”

Creating original content and sharing it directly with consumers is no doubt a growing trend. But I would also argue that we’re not, in fact, “passing up” reporters in favor of going direct to consumers. What we’re actually doing is using this same fresh, brand-created content to connect with both “audiences!”
 
It’s increasingly difficult to break through the clutter and share ideas with the media. Sure, picking up the phone is still important, but often editors and producers prefer an email pitch. But how many of those do they get a day?  Even the most tailored, appropriate, spot-on story idea for the absolutely ideal reporter may simply not be “heard” above the fray.

Tools to Help Parents Talk About Drugs

October 20, 2009, 6:53pm posted by

The Partnership for a Drug-Free America recently launched two new initiatives to address the specific needs of Hispanic and military families when it comes to having conversations about the risks of drug and alcohol use. As an extension of Partnership’s Time to Talk movement, the Spanish-language program, known as Habla Con Tus Hijos,” and the military-specific program both encourage parents to initiate and maintain open and honest conversations with their children by providing them with helpful tips and tools available online for free download.

Reflections on a Global PR Network

October 15, 2009, 9:24pm posted by Anne Green

Late last year, our agency was proud to join the Public Relations Global Network, a global organization of leading independent public relations agencies. With combined revenues of more than $100 million and 800 communications professionals in 80 markets worldwide, PRGN ranks among the top five public relations networks in the world. 

Over the years, we’ve partnered with many firms in many different countries. And we’ve been approached in the past about joining up with various consortiums or loose affiliations of agencies. Yet when we received the invitation to be considered for PRGN, a few things stood out to us as important differentiators – and ultimately drove our enthusiasm to become one of a terrific group of independent firms.

Coldwell Banker Home Price Comparison Index Mines Key Affordability Trends

October 07, 2009, 11:19pm posted by Katy Hendricks

Each year, the Coldwell Banker Home Price Comparison Index (HPCI) provides an apples-to-apple comparison of similar 2,200 square foot, four-bedroom, two-and-a-half bath homes in the United States and a sampling of International markets. And each year, a list of the top 10 most affordable and expensive markets is released to the media.

With the U.S. real estate market still very much in recovery mode, CooperKatz worked with Coldwell Banker to identify unique and timely trends from this year’s HPCI data.  One key trend we found is related to a “side effect” of the $8,000 Federal tax credit for first-time homebuyers. In speaking about the impact this tax credit, Coldwell Banker CEO Jim Gillespie has noted that while this has been a helpful stimulus plan for those who have never owned a home, the credit has done little to support or spur on the “move-up buyer” (those who already own a home and may be considering moving or upgrading).  In examining the data from this year’s HPCI, CooperKatz and Coldwell Banker noted that Americans can find a home similar to the sample indexed for the HPCI for under $200,000 in more than 80 U.S. markets across the nation. This is a positive trend for those move-up buyers who, in many markets, might not think they can find a four-bedroom home for this price.  These move-up buyers are, as Gillespie notes, critical to fully rejuvenating the housing industry and the overall U.S. economy.  So this trend became an important part of the HPCI story shared with both “mainstream” and “social” media outlets.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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