Thought Bubble

Salinger’s Lessons for PR

February 25, 2010, 5:51pm posted by

I was speaking with a friend recently regarding the passing of author J.D. Salinger.  His initial comment – “How would anyone ever know?” – was both facetious and understandable. Notorious for guarding his privacy, Salinger is the opposite of many clients for whom we work – organizations eager to share their expertise and build their presence in their respective industries and among key constituencies.

While Salinger’s particular approach to his work and career was extreme for even the most publicity-shy among us, there is a lesson here for the communications field. There is a time to be visible and proactive, and there is a time to step back from the limelight. There are times to talk, and there are times to listen and observe.

Building a Resource on Small Business

February 04, 2010, 9:23pm posted by

A key goal of the thought leadership program CooperKatz is executing for Guardian Life Insurance Company of America is to position the company as an insightful ‘go-to resource’ on small business owners in America.  The campaign is not only gaining traction with media, it’s also getting recognized in academic circles! 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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