Thought Bubble

The Right Way to Reject

March 01, 2010, 9:16pm posted by Anne Green

Is it weird to say that I had a great rejection call today? Well I did. Allow me to explain…

When it comes to new business, no batting average is perfect. You can have a stellar team, amazing ideas and great chemistry with a prospective client and still come out in second place. And in other cases…well, sometimes you just strike out big-time. 

Win-some, lose-some. This is a rule of business (and life), and certainly not unique to PR agencies. But what really interests me is the rejection itself – what form it takes and (at the risk of being unintentionally funny) how it’s “executed.”

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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