Thought Bubble

An AC’s Best Friend

June 30, 2010, 8:45pm posted by

Media relations is still one of the most critical and central aspects of PR. For an Account Coordinator (AC), working closely with media for the first time can be a daunting task. However, most ACs don’t realize that close at hand, they have a constant ally and a loyal resource that will help them overcome their initial reservations and get results. What is it? The good old fashioned telephone.

The Real Global Deal

June 02, 2010, 3:40pm posted by Ralph Katz

Last week I was invited to participate with a client in a week-long gathering of their PR practitioners from around the world. The company, Amway (for American Way), began in Ada, Michigan in 1959 as a model of entrepreneurialism and free enterprise. It now conducts 90 percent of its business outside of the U.S. Over those 51 years, it built itself into a diverse, multicultural company that operates local businesses in approximately 80 markets around the world. This is very different from a U.S. company that opens a few offices around the world headed by executives sent from HQ.

So how did my experience differ from a meeting of U.S. colleagues and what did I learn in the process?  Read on to see…

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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