Thought Bubble

CK’s 15th Anniversary A Home Run

May 27, 2011, 3:15pm posted by

This week, CooperKatz hit it out of the park with a company trip to Yankee Stadium in honor of the firm’s 15th anniversary. Riding the subway to the Bronx in true New York fashion, the company met in front of the stadium to pose for a picture before heading inside to an all-you-can-eat buffet of hot dogs, sliders, fajitas, ice cream and watermelon. 

“Home Alone” House Hits the Market

May 17, 2011, 7:20pm posted by Jessica Chen

Coldwell Banker Real Estate, the oldest national real estate brand in the United States with a network of nearly 90,000 sales agents working in approximately 3,300 global offices, is known for some of its spectacular home listings. Recently, CooperKatz partnered with the Chicago office,  its marketing team and the national brand team to publicize a truly iconic property – the home which played a “starring role” in beloved holiday movie, “Home Alone.”

A Century Later, Still Defining PR

May 17, 2011, 1:30pm posted by

Recently, Paul Holmes penned a blog post discussing the ambiguity surrounding the definition of public relations. The post examined the need for a 21st century definition of PR. He argued, in my view, correctly, that PR “is the process of building, nurturing and leveraging relationships with a wide range of publics.” But it also struck me as odd that he had to write this post at all. For a field approaching the century mark (if you count forward from World War I and the rise of Edward Bernays), many professionals—even those somewhat familiar with our field—still seem to mistake the purposes, advantages and functions of PR as compared to advertising and, more broadly, marketing.

CK Skips Lunch to Help Feed NYC Families

May 13, 2011, 4:15am posted by

This week CooperKatz participated in City Harvest’s Skip Lunch Fight Hunger, a one-day citywide initiative that asks New Yorkers to donate what they normally spend on lunch to help feed hungry children and their families. Did you know that with just $10, City Harvest can feed over 43 children? In 2010, Skip Lunch Fight Hunger teams across the city raised more than $500,000 in a single day!

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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