Thought Bubble

Social Media Revolution or Evolution?

November 11, 2011, 7:15pm posted by

When I was invited to attend the Council of PR Firm’s annual Critical Issues Forum this past month for a program centered on “Social Revolution,” I’ll admit I was excited and, more importantly, intrigued.

As a recent college graduate – I’ve been working for a year and a half here at CooperKatz – social media has been omnipresent both in my education and my post-college work life. I was interested to hear what the various industry speakers and panelists would have to say about something I’ve considered a permanent fixture on my personal landscape for almost six years.

Pet Adoption in Russia

November 02, 2011, 3:19pm posted by Katy Hendricks

When I began my exchange work program at CooperKatz, I joined the team for Petfinder.com, which is the largest online, searchable database of adoptable pets. Celebrating its 15th birthday, Petfinder.com has facilitated more than 17 million adoptions. And from what I have seen, CooperKatz has certainly played a role in helping to save many animals’ lives.

In the short time I have been here, I can tell that part of this amazing success is due to an effective strategy, creative approach and collaboration among all parties; the CooperKatz PR team, the internal Petfinder.com team, and the media. I wonder – how could an adoption database like Petfinder.com be created in Russia? What kind of tools would we use? What principles would our strategy be based upon?

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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