Thought Bubble

Two Reasons CK is Celebrating This Holiday

December 21, 2011, 3:44pm posted by

The holiday season is upon us and CooperKatz has a lot to celebrate this year – including our 15th Anniversary!

We hope you’ll enjoy this year’s holiday video, a stop-motion montage tribute to CooperKatz featuring some of the words and phrases that we feel best describe our company and our culture.

Happy holidays from the CooperKatz family, and happy 15th anniversary to CooperKatz!

http://www.youtube.com/watch?feature=player_profile&v=quTn8A7Rgkw

Missoni launch misses the Target

December 16, 2011, 5:45pm posted by Kathleen Reynolds

 

In an op-ed recently featured on PRWeekUS, CK manager, Kathleen Reynolds, shared her perspective on the positives and negatives of Target’s PR strategy surrounding the Missoni brand launch.
 
You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch. And buzzing they were when illustrious Italian designer Missoni announced its collaboration with “the big bull's eye” – Target.
 
Reading women's magazines or style blogs, you couldn't miss ads or editorial spreads featuring the famed chevron styles. But anticipation quickly turned to anger for many customers since the line launched. It certainly did for me. As a woman who invested my time and money in this launch, here's my personal experience, and thoughts on the good and the bad, and what it means for savvy PR pros.
 
 

Coldwell Banker Releases 2011 College Home Listing Report

December 09, 2011, 3:45pm posted by Jessica Chen

In celebration of all the college football festivities, Coldwell Banker Real Estate released its annual College Home Listing Report (College HLR), which ranks college towns across the country in home affordability. This year, the College HLR ranks the average home listing price of three-bedroom, two-bathroom properties in more than 115 college towns home to schools in the Football Bowl Subdivision.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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