Thought Bubble

From New Kid to Corporate “Kat”

January 30, 2012, 1:30pm posted by

I admit – I still feel like the new kid at work. But I can’t say I expected to feel quite different with just a few months of experience in the public relations industry. I am relatively new to the PR world. And I still have a lot to learn.

When I graduated last May, I viewed my public relations degree as an impressive accomplishment, the culmination of four years of hard work paying off. Finally, I reached the finish line!

Now, after a few months in the workplace, I realize that my education isn’t over; it’s really just beginning.  My degree has proven to be my ticket to learn even more.  Read on to see the three significant lessons I’ve learned since joining the CK team in September.

Lessons Learned on Email Over-Reliance

January 24, 2012, 1:00pm posted by

For the most part, Public Relations plays a ‘behind-the-scenes’ role — promoting, driving visibility and managing the reputation of companies and brands. It is rare that we, the PR folks, are in the media spotlight. Sometimes, when we are it is not for good reason. This was the case for Ocean Marketing’s Paul Christoforo, the former representative for N-Control's Avenger controller attachment who also doubled as their customer service agent. He was recently entangled in a hostile email exchange with an N-Control customer, Dave, that went viral after it was posted on the Penny Arcade blog. 

A word about cover letters…

January 06, 2012, 5:38pm posted by Anne Green

I made time today for an informational interview with a student who will be graduating in the Spring of 2012, and is eager to break into the PR field. She has already experienced the fierce competition that currently characterizes the entry level when trying to obtain an agency internship for Summer 2011. We had a good conversation about the various avenues to consider to strengthen both her experience base and her impact on prospective employers. And then she asked this question: What about her cover letters?

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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