Thought Bubble

In Protecting Consumer Online Privacy, the DAA Gets Government’s Seal of Approval

March 28, 2012, 3:10pm posted by

Online privacy is a hot topic for everyone, and CooperKatz dove headfirst into the issue for our client, the Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer transparency and choice.

CK’s role was to help the DAA spotlight the effectiveness of its Self-Regulatory Program, designed to give consumers enhanced control over the collection and use of data regarding their Internet viewing for interest-based advertising purposes – working alongside policymakers.

Clients and Culture: Lessons From the Goldman Op-Ed

March 15, 2012, 6:00pm posted by

 As I was conducting my daily ritual of reading The New York Times yesterday morning, I stumbled across an Op-Ed piece that got me thinking – and it’s clear that I wasn’t the only one. 

The letter, or rather, the treatise, has already garnered significant attention.  “Why I Am Leaving Goldman Sachs” was written by a seasoned Goldman executive who had risen through the ranks of the firm for over a decade. The reasons for (and particularly the method of) his departure may seem over-dramatic or inconsequential to some. Yet they are – or rather, should be – an important reminder that it’s not just all about the work that we do (whether as investment bankers, PR professionals, or as hairdressers or massage therapists) but also the context in which we do it – and attitudes of those around us.

 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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