Thought Bubble

Hiring our Nation’s Heroes: Michelle Obama Recognizes DialAmerica

April 30, 2012, 12:30pm posted by

With unemployment hovering at around 8 percent nationally and the presidential bid ramping up, the economy and job creation remain hot topics in the news.

CooperKatz client DialAmerica, one the nation’s leading teleservices providers, has made a companywide commitment to hire and support members of military families. As a part of this commitment, DialAmerica partnered with Jobs4America and the Military Spouse Employment Partnership, pledging to have 20 percent of its workforce be military-affiliated by 2014.

How Pinterest Created a Nation of ‘Pinners’

April 03, 2012, 8:00pm posted by Katy Hendricks

I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.

When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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