Thought Bubble

An Unconventional Career Path to PR, with a Public Affairs Twist

June 26, 2013, 8:00pm posted by

A young PR professional describes how his passion for media and politics led to a career in public affairs work, and how CooperKatz & Company approaches this area of communications. Given the pervasive uncertainty and ongoing challenges within the regulatory environment, businesses and organizations must proactively address complex issues that will likely affect their reputations and overall success. 

Presentation Advice for the Fearless and Fearful

June 21, 2013, 5:45pm posted by

Public speaking is often referred to as the most commonly held fear in America – beyond such terrors as heights, snakes and spiders. In fact, some studies say it’s even more common a fear than death. As Jerry Seinfeld famously joked, “This means, to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.”

Alas for the fearful, public speaking remains an integral part of most business operations, including and especially our own here at CooperKatz. Though most of us engage in some sort of presentation delivery on a weekly – if not daily – basis, we understand that even seasoned public speakers have room to improve. Thus, in recent weeks, many members of our team took part in a presentation skills workshop with Timothy Cage, a Burson-Marsteller veteran who has provided communication training for more than 25 years.  

CK Beat the Heat at the Wall Street Run & Heart Walk

June 17, 2013, 2:25pm posted by

May 30th was a scorcher in New York City: 90 degrees and humid.  But that didn’t stop 18 CooperKatz team members from running or walking their way to the finish line of the American Heart Association’s 2013 Wall Street Run & Heart Walk.

The CooperKatz team raised nearly $1000 for the event, which was a three mile run / walk that wove through the Financial District near Wall Street and ended in Battery Park City.

Lifestyles of the Rich and Famous

June 07, 2013, 5:15pm posted by Jessica Chen

There are many preconceptions out there about the lifestyles of the rich and famous.  Yet experts say the game is changing as a recent influx of younger buyers moves into the luxury marketplace. CooperKatz client Coldwell Banker Real Estate hosted a luxury roundtable call that included 11 of the world’s top luxury real estate agents from Coldwell Banker Previews International, providing the media with a first-hand account of luxury market trends across the country. Together, Coldwell Banker and CooperKatz presented unique insights on buyers, sellers and properties in the most in-demand global luxury markets.

Anniversary Campaigns Worth Celebrating

June 04, 2013, 12:40pm posted by

Recent studies indicate that the average life expectancy of firms in the S&P 500 is only 15 years. It is also well documented that most small businesses fail in the first five years in operation. So it’s fair to say that if an organization makes it past these milestones, it means something – and presents the perfect opportunity to share with key stakeholders and the media how and why a company has thrived, and the scope of its broader impact. In celebration of CooperKatz’s own 17th anniversary in May of this year, we thought we’d take a moment to reflect on the advantages of developing an anniversary program and revisit some of our favorite client campaigns. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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