Thought Bubble

CK in PRWeek: Anne Green on the Social Media Newsroom

July 03, 2013, 12:44pm posted by

Social media newsrooms have quickly become an essential aspect of many organizations’ web presences. Whether their goal is to increase the odds of stakeholder discovery, share company news, engage with consumers, establish a strong voice or all of the above, brands have been launching such newsrooms with the encouragement and support of PR teams.
 

Despite their prevalence, best practices for creating and maintaining social media newsrooms remain unclear. As a result, PRWeek asked the following question to a panel of communications experts in a recent Master Class column: What are the best strategies for brands to build their own social media newsrooms? 

CK Gives Back: Joining Together to Volunteer

July 01, 2013, 4:43pm posted by Gabriella Miranda

Late last year, CooperKatz & Company launched a new program encouraging all staff members to get involved by volunteering with meaningful organizations. Since then, members of our CK team have been traveling across the five boroughs of New York to volunteer for several outstanding organizations. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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